Major Tasks & Responsibilities

· Developing innovative, strategic programs to business impact in accordance with predetermined KPIs with respect to customer growth and retention

· Lead budget allocation and execution across paid performance channels for both the website and the app.

· Lead automation, segmentation, and execution efforts to ‘earned’ channels like Push Notifications, Emails & SMS for existing customer base via personalized communication programs.

· Lead on Analytics, data warehousing & Dashboarding for key marketing datasets & use-cases.

· Serve as key POC between product & marketing team to implement mar-tech solutions and automate existing marketing efforts.

· Exploring, evaluating, and advocating best practices and new industry trends. Recommend opportunities for increased online branding and traffic generation ideas.