Marketing Executive

Job purposeTo increase & improve brand awareness, recognition & positioning, locally & globally. To increase sales through creative marketing, tapping into new clients and markets & increasing brand loyalty.Duties and responsibilitiesInitiating and developing creative and efficient marketing strategiesOrganizing and overseeing advertising/communication campaigns (social media, TV, print, etc.), exhibitions and promotional events������������������Writing & proofreading creative copy for diverse marketing distributions (brochures, press releases, website material, etc.)������������������Maintaining relationships with media vendors and publishers to ensure collaboration in promotional activities������������������Managing social media content������������������Engaging & liaising with bloggers, media personalities & key MASKA clients������������������Looking into website data analytics & suggesting and implementing online marketing strategies/campaigns������������������Monitor progress of campaigns using various metrics and submit reports of performance������������������Conducting market research and analysis to evaluate trends, brand awareness, and competition ventures������������������Initiating and analyzing surveys to profile customers & assess their requirements & loyalty������������������Initiating and managing collaborations with other brands (group advertising, product collaborations, & others)������������������Collaborating with managers in preparing budgets and monitoring expenses������������������Contributing to internal communications and managing organizational culture eventsQualifications and Skills Relevant experience as a marketing executive or a similar roleFluent in both Arabic & English writing & speakingExceptional communication and people skills. Great at networking skillsStrong organizational and time-management abilitiesGood understanding of market research techniques, data analysis and statistics methodsThorough knowledge of strategic planning principles and marketing best practicesProficient in MS OfficeFamiliarity with social media and web analytics (e.g. WebTrends)Creativity and commercial awarenessBSc/BA in Marketing, business administration, communications, or related field