Donor Engagement Officer (Digital Fundraising), P3, HQ Amman, Jordan

Org. Setting and Reporting
UNRWA, the largest United Nations operation in the Middle East with over 30,000 staff
working across five areas of operation, is looking for highly committed personnel wishing to
make a change.
If you are looking for a rewarding opportunity to make a tangible difference for one of the
most vulnerable communities in the world, UNRWA would like to hear from you.
The Donor Engagement Officer (Digital Fundraising) reports to the Chief of Private
Partnerships.
Responsibilities
– Implements the engagement strategy for all the Digital Fundraising activities of UNRWA at
global level, to ensure a solid growth in raising funds from individuals through digital
channels and a further expansion of the UNRWA individual donor base, exploring new
opportunities of development and ensuring the management of existing donors through
appropriate donor’s journeys with a specific focus on the growing of regular donors’ programs
and Islamic Giving opportunities.
– Following a rigorous data driven approach, the incumbent is responsible for implementing
marketing online strategies and analytics, as well as providing general advice on digital
engagement trends and best practices.
– Creates and disseminates donor-oriented contents, designing impactful fundraising and lead
generation campaigns, in close collaboration with the Communication team. The incumbent is
responsible for overseeing the budget (income and expenditure) and reporting on digital
fundraising results.
– In close collaboration with the Chief of Private Partnerships, defines the engagement
strategy to increase UNRWA fundraising activities and revenues from digital channels
worldwide, translating them into actionable plans to achieve the expected results.
– Monitors the implementation of the annual plan and manage the digital fundraising
campaigns, ensuring objectives are met and define corrective actions when necessary,
following a strong data driven approach.
– Leads and design, together with the reference people in his/her team and in close
cooperation with the Communication team, the main fundraising and lead-generation
campaigns to achieve digital fundraising objectives through social media and other digital
channels, with a specific focus on Islamic giving, in a donor-centered perspective.
– Defines the digital content strategy for fundraising and its dissemination on the main digital
channels as well as the creation of adequate donors’ journey, based on a data driven approach.
– Ensures the optimization of digital channels and tools such as Conversion Rate Optimization
(CRO) Search Engine Marketing (SEM), Search Engine Optimization (SEO) and engagement
rates to maximize digital resources mobilization from individuals.
– Identifies and proposes new tools to strengthen UNRWA’s digital engagement.
– Under the guidance of Chief of Private Partnership, implements innovative fundraising tools
to engage new private donors and retain the existing ones, whit a specific focus on regular
donors.
– Defines a specific set of KPIs to monitor results and propose new activities accordingly.
Ensure campaign tracking and design reports accordingly.
– Monitors income and donor acquisition projections for all the digital channels.
– Manages and monitors Digital Unit’s budget and expenses to optimize resources.
– Under the guidance of Chief Private Partnership, works with UNRWA National Committees
to ensure regular exchange of information, contents and best practices on digital fundraising,
supporting them to develop their own digital fundraising strategy.
– Prepares presentations for the Division related to digital giving engagement.
Competencies
UN Core Values of Integrity, Professionalism and Respect for Diversity, and Core
Competencies of Communication, Working with People and Drive for Results apply by
default.
Coping with Pressure and Setbacks.
Analyzing.
Planning and Organizing.
Creating and Innovating.
Applying Technical Expertise.
Working independently and meeting tight deadlines.
Strong vision in digital innovation and expertise about digital engagement.
High commitment to put his/her talent at the service of UNRWA mission.
For guidance on how to prepare for competency-based interviews: https://careers.un.
org/lbw/home.aspx?viewtype=AYI