Digital Media Training + Staff Coaching Sessions

Introduction

Save the Children believes every child deserves a future. In the United States and around the world, we do whatever it takes – every day and in times of crisis – so children can fulfill their rights to a healthy start in life, the opportunity to learn and protection from harm. With over 100 years of expertise, we are the world’s first and leading independent children’s organization – transforming lives and the future we share.

Because every child deserves a healthy start in life, our Department of Global Health supports the delivery of high-impact health services to improve the health of children and their families, particularly those living in areas where access to health service coverage is disrupted by discrimination, inequities, crisis, and conflict. Our goal is to ensure, by 2030, that no child dies from preventable causes before their fifth birthday and that children have a healthy start in life.

We are requesting competitive quotes from qualified vendors or consultants to provide digital media trainings and staff coaching, as outlined below.

Objective

To increase the breadth and depth of knowledge and skills surrounding digital communications to empower staff to build their social media presence in service of their work.

Specific Activities

1. Staff Trainings

We are requesting two in-person (DC office + online) and/or online trainings on the below and to cover:

• LinkedIn Thought Leadership
  • Basics of Social Media Platforms
  • Demographics
  • Mechanics of LinkedIn
  • Social Media Best Practices, Overall and LinkedIn Specific
  • Examples of Thought Leaders on LinkedIn
  • Tips and Tricks for Launching a LinkedIn profile, or Building an Existing Profile
• Targeted Email Marketing
  • Basics of Email Marketing
  • Audiences
  • Types of Emails
  • Best Practices for an Email
  • Samples of Emails
  • Tips and Tricks

2. Targeted Staff Coaching

The two trainings will be followed by one-on-one LinkedIn and email coaching for up to 15 key staff, either alone or in cohorts, focused on key individuals who already use social media, or voice a desire to commit to a social media presence.

Each individual will receive ~3 coaching sessions, two weeks apart, where they will gain knowledge on how to use LinkedIn and email marketing most appropriately, brainstorm exercises on content, review their LinkedIn profile, and given help in developing social media posts and targeted emails.

Provisional Timeline

• March 18th through May 31st