Terms of Reference: “Short-Term Consultancy: Graphic Designer for a Civil Society Conference”

Background

IM is a Swedish NGO committed to empowering civil society, catalysing profound societal change towards equality and democracy, as a feminist and anti-racist change agent. We base our work on a rights-based approach and we work on Social Inclusion, Economic Inclusion, Strengthening Civil Society, and Ensuring Civic Space.

IM sees and reacts to injustice in the world. Our primary mission is to fight poverty and exclusion and contribute to lasting change for individuals particularly in vulnerable situations. We do this through social and economic inclusion and by giving the right holders the opportunity to raise their voices. We believe a strong civil presence is key for a democratic society. All projects are implemented in close collaboration with local partner organisations.

IM has been working in the Middle East since the late 1960s in the area of intellectual disabilities. At present IM Middle East works with partners in Jordan, Palestine and Lebanon to achieve 4 priorities; Social Inclusion, Economic Inclusion, Ensuring Civic Space, and Strengthening Civil society.

Purpose

IM Swedish Development Partners’ Middle East office is organizing a conference for civil society stakeholders on the themes of civic space and advocacy. The conference, planned in Jordan, will provide the participates with opportunities for learning, networking, and exchanging best practices.

The Graphic Designer/Consultant will design the print and digital visual material which will promote the conference and communicate IM’s values and vision to guests and social media audiences.

Objectives

The objective IM Swedish Development Partner behind this consultancy is to create high quality, engaging, and consistent visual material for the regional conference to guide and engage the attendees and intended audiences.

Deliverables

The consultant is expected to successfully produce the following:

• 1 backdrop design scalable to width 8m x length 2.5m – to be displayed in the plenary room

• 2 banner designs; 1 with IM’s general branding, and 1 specifically for the conference size 80cm wide x 200cm wide and/OR 200cm wide x 200cm wide – IM will provide all branding guidelines for both.

• 1 agenda design for the uses of social media and print (size A4)

• 1 announcement design for the uses of social media and emails (online Banner).

• 1 conference tote bag design (IM will provide the shape and size of the tote bag).

• 2 presentation deck designs; 1 for the opening slide, and 1 for the closing (using MS PPT).

NOTE: both Arabic and English languages will be used on most of the products.

Intended Audiences

The consultant will engage with and produce material which will be shared with the following audiences, who speak English and Arabic:

1. IM partners (civil society organizations) from Jordan, Palestine, and Lebanon. Our partner organizations are specialized in social and economic inclusion interventions with groups such as youth, women, and people with disabilities who are at risk of marginalization and exclusion

2. Funding bodies and donors.

3. The general public with interest in civil society causes.

Timeline, Fees, and Locations

The consultant will be working with IM in Amman from April 1st to no later than May 31st 2022 in hybrid mode, in which the following will be scheduled:

• The brainstorming anf feedback meetings with IM teams.
• The exact dates of design delivery for feedback and adjustments.
• The final delivery dates.
• The dates for overseeing the quality of the printing process.

IM will provide the consultant with the organization’s official branding guidelines. The consultancy level of effort will be calculated in product package in JOD. Payment disbursement will be agreed upon with selected consultant.

Consultant’s Required Skills and Experience

Minimum Qualifications:

• Minimum of 5 years of experience as a graphic designer with digital and print media.

• Full proficiency in Adobe Photoshop, Illustrator, and In Design.

• Excellent communication skills and professional attitude.

• Practical demonstration of critical values such as feminism and anti-racism.

• Fluency in Arabic and English.

Preferred Qualifications:

• Experience in the development sector with regional or international organizations.