Talent Branding Manager

**Talent Branding Manager Location: UK Flexible (hybrid role working between home and office) Contract type: Permanent Hours per week: 35 Salary: £34,000 – £38,000 per annum (plus £3,344 Inner London Weighting allowance if applicable)

Could you take responsibility for developing a talent branding strategy, outlining key areas in which we wish to develop our branding to meet a variety of strategic aims including increasing the diversity of our workforce?

About this opportunity**

As Talent Branding Manager, you’ll develop a talent branding strategy that encompasses external trends and helps us to attract talent to meet our strategic aims.

Reporting to the Head of Talent Growth you’ll work closely with our Marketing and Branding department to create a schedule of talent branding campaigns across the year. The talent marketing campaigns will bring to life what it is like to work and volunteer at British Red Cross, helping us to attract the talent we need now and in the future.

You’ll conduct research to:

• understand people’s perceptions of working or volunteering for us so we develop our marketing to overcome perceptions that are not accurate
• create personas of people who are likely to work and volunteer with us so we can conduct more targeted marketing to reach these people.
• understand why people choose to work or volunteer for us so we can develop our talent proposition value

Diversity is something we celebrate

At the British Red Cross, we are looking for the best people to help us provide support to millions of people affected by crisis in the UK. We want our team to reflect the diversity of the communities we serve, offering equal opportunities to everyone, regardless of; age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation

This role might be for you if…

• You have experience in a marketing or branding role, ideally with a professional branding or marketing qualification
• You have experience creating campaigns, measuring their results and conducting research to understand peoples’ perceptions
• You’re innovative, creative and can demonstrate knowledge of creating branding strategies and the ability to use content creation platforms (eg: Canva)
• You’re confident sourcing, gathering and writing story content, along with developing creative assets such as social media posts, videos, blogs
• You have worked in a large and geographically dispersed organisation

It would be advantageous if you are also able to demonstrate…

• Knowledge of the public/voluntary sector in which the British Red Cross Society operates
• CIPD qualification
• Experience in increasing the diversity of talent in organisations through effective marketing solutions

(Please read the full Role Profile/ Job Description for more information about this vacancy including responsibilities and full person specification)

The closing date for applications is (23:59), Sunday 31st of July 2022 with interviews anticipated to be held 5th and 8th of August.

We offer a wide range of staff benefits, including:

• 36 days holiday (inclusive of bank holidays)
• Option to buy an extra 5 days annual leave
• Up to 6% contributory pension
• Flexible working policy
• Genuine investment in your development

A little bit more about us…

The British Red Cross help anyone, anywhere in the UK; get the support they need if crisis strikes. From hiring a wheelchair or dealing with loneliness, to adjusting to life in a new country – we’re there when you need us.

Our organisation was born out of a desire to bring help without discrimination. Impartiality and neutrality have been central values for the Red Cross since we started.

Diversity is something we celebrate and we want you to be able to bring your authentic self to the Red Cross. We want you to feel that you are in an inclusive environment, and a great position to help us spread the power of kindness.

At the British Red Cross, we will not tolerate any form of misconduct, including sexual harassment, exploitation and abuse. We have a code of conduct in place and are committed to creating a culture of integrity in the organisation where misconduct is not tolerated, situations of abuse are quickly investigated and perpetrators are dealt with effectively.

If you are appointed to a role within BRC you will be subject to the organisation’s Code of Conduct, a copy of which you can find on our website.

The British Red Cross, incorporated by the Royal Charter 1908, is a charity registered in England and Wales (220949) and Scotland (SC037738).

Follow us on Twitter @RedCrossJobsUK and on Linked in – British Red Cross, to hear about our latest job vacancies.

Connecting human kindness with human crisis