Social Media Specialist

Job Summary:

The Social Media Expert will support the Comms team, in particular for creating and publishing content on all social media platforms, including Facebook, Twitter, Instagram, and Linkedin, to grow an audience, improvebrand awareness, and ultimately, boost fundraising. He/she must be creative, proactive, and energetic with plenty of ideas and solutions for creating engaging social content. She/he will oversee the organization’s interactions with the public by implementing social media platforms’ content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to increase the community of supporters online.

The position is initially on a part-time basis.

Key Duties:

· Develop social media content strategies that are consistent with the organization’s brand identity.

· Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.

· Constantly communicating with social media followers, including responding to queries in a timely manner and improving discussions and engagement

· Create engaging multimedia content across multiple platforms

· Form key relationships with influencers across the social media platforms

· Undertake audience research

· Manage and facilitate social media communities by responding to social media posts and developing discussions

· Managing a high volume of daily social media posts.

· Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights

· Analyse competitor activity

· Recommend improvements to increase performance for optimal results

· Set targets to increase brand awareness and increase donors/public engagement

· Run successful social media campaigns

· Preparing monthly reports on social media marketing efforts.

· Performing other duties when needed.

Key Attributes

· Minimum of 5 years’ experience in a similar role, planning and managing content in complex working settings

· Mother tongue English or to the least must be bi-lingual

· Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram and other social media best practices

· Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.

· Experience using various analytics software.

· Multi-tasking and time-management skills, with the ability to prioritize tasks.

· Understanding of SEO and web traffic metrics

· Experience with doing audience and buyer persona research

· Good understanding of social media KPIs

· Familiarity with web design and publishing

· Excellent multitasking skills

· Critical thinker and problem-solving skills

· Strong communications skills

· Ability to work in a fast-paced, high-pressure environment.

· Work experience with an NGO focusing on humanitarian aid is an asset

· Ability to work effectively in compliance with internal policies and external constraints

· A good team player and able to work with people at all levels

· Flexible to changes and shows the ability to adapt to situations as/when they arise