Social Media Consultant

Who We Are

Girl Effect is an international non-profit that builds media that girls want, trust and need.From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa, and Asia make choices and changes in their lives. We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.

Our reach is 20 million and counting, and we use technology to reach girls at scale so every girl can choose to be in control of her body, health, learning and livelihood.

Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.

That’s the Girl Effect.

The Brand

Chhaa Jaa (Go Forth and Shine) – a powerful, youth brand co-designed with girls in India

In June 2019, Girl Effect launched Chhaa Jaa (छा जा) –an online youth brand inspiring, entertaining and empowering girls with the right skills and confidence to navigate adolescence – from providing accurate information about sexual and reproductive health, encouraging conversations around mental well-being, to building girls’ confidence to access services as and when they need it.

Chhaa Jaa is aimed at girls aged 18-24 with internet access. Usually, this is through shared devices or even highly monitored owned devices. Chhaa Jaa is designed for girls and women across the Hindi- speaking states in India, with Hinglish as its core language of communication.

Chhaa Jaa consists of multiple products that cater to her needs and ensures that our audience is reached, effectively and efficiently, where she already spends most of her time –

• Digital media content that girls can access on Facebook, YouTube and Instagram that is both entertaining and informative. Characters and storylines have been developed with girls and are designed to reflect their lives and the challenges they might face;
• An online, moderated peer-to-peer community (Bak Bak Gang) which acts as a safe space for girls 16 and above years of age to discuss sexual and reproductive health concerns, interact closely with Chhaa Jaa’s content, explore the themes and topics that are relevant for them, and apply what they’ve learnt to their own lives;
• A chatbot (Bol Behen) that offers a private way for girls to ask questions about the themes and topics raised by Chhaa Jaa content and safely get information.
• A website (www.chhaajaa.com ) that is being built into a youth-friendly service directory for easy access to services and products – both online and offline – to help girls improve their sexual and reproductive health (SRH), mental well-being (MW) and economic empowerment (EE) from getting the right information about their bodies, booking doctor consultations, accessing online skilling courses, opening up on their mental wellbeing and career guidance, to name a few.

The Brief

As a social media consultant, you will work with our internal content team to plan, develop, implement, analyze and manage Chhaa Jaa’s social media portfolios across its products. You will be responsible for the following:

1. Rollout Calendar: You will work closely with the create team to understand production timelines and briefs to maintain an active, agile rollout calendar for Chhaa Jaa & Bol Behen’s social media accounts across Facebook, Instagram and Youtube. Content should be planned and scheduled for upload a minimum of one week in advance.
2. Hygiene Management: Working closely with the in-house Content Team, you would regularly manage the hygiene on social media channels of Chhaa Jaa, ensuring sustainable grid design throughout the campaign.
3. Support with Content Ideation: You will be expected to stay updated about viral trends to feed into and suggest creative ideas for posts relevant to our brand & pages across different formats – stories, reels, memes, and other established content buckets.
4. Bol Behen: There are content buckets with pre-existing post templates on canva. You will be expected to develop content ideas, curate these design posts, get approval from the product team and post them regularly on Instagram/Facebook.
5. Uploading & Scheduling: You will upload and/or schedule posts as well as post regular stories based on the calendar you have created with regular approval from the copy editor who will be in-charge of the work you do
6. Tracking Metrics: Tracking social media metrics across platforms for each post in the template that will be provided to you. You will be expected to analyze these metrics and trends on a fortnightly basis and present your findings of best performing assets to the create team, based on which new content will be planned
7. Audience Engagement: Occasionally you will need to support the team with tasks related to audience engagement activities like basic content creation for the Ask Bol Behen feature on our chatbot, curation for IG Lives, support in Live Sessions, AMAs on our channels, among other things.

Most importantly, we need you to ensure that you have a lens that is youth-friendly & fun, body and sex-positive, gender inclusive, trauma-informed and adopts a rights-based approach towards girls and young women.

Expected Commitment

This will be a part-time consultancy contract for 6 months and can be renewed based on performance.

Location

The consultant will be based in India (preferably Mumbai or Delhi).

Intended Timeframe

• Terms of reference published: 4th July 2023
• Deadline for responses: 14th July 2023
• Supplier selection, contracting and briefing: End of July
• Project commencement: August

Who You Are

Experience

• Passion for social media and proficiency with major social media platforms and social media management tools
• Proficiency with video and photo editing tools, digital media formats, and managing multiple accounts at the same time
• Excellent social listening skills
• Ability to understand historical, current, and future trends in the digital content and social media space
• Strong copywriting and copy-editing skills
• Top-notch oral and verbal communication skills
• Impeccable time management skills with the ability to multitask
• Detail-oriented approach with an ability to work under pressure to meet deadlines

Skills and expertise

• Excellent knowledge of social media platforms such as Facebook, Instagram, Youtube, LinkedIn, and Twitter
• Knowledge of analytics tools
• Excellent communication skills
• Ability to multitask
• Excellent time management skills
• Prior experience in marketing or social media

Reporting

This engagement will be managed by GE’s Copy Writer & Content Lead, supported by their teams – who will work with the consultant to ensure its timely and thorough execution.

Proposal Submission

Your proposal, should you be interested (Max 5 pages), should cover

• Your understanding of the brief and why you feel you are well-placed to advise us on this
• Credentials/Profile/CV – Please showcase any previous work that you consider relevant to what we are trying to achieve, how we approach our work, and the audience we cater to. Describe the qualifications, experience, and capabilities of the firm or consultant in providing the requested services.
• **Reference-**Provide at least three references for similar contracts with a description of the service provided, the value of the contract, and the contract periods of performance.
• Breakdown of Costs with applicable taxes and other charges clearly identified in INR. Consultants should provide their daily or hourly billing rate or their proposed fixed fee for the requested deliverables.
  • All applicable taxes should be quoted separately

In their proposal, the bidder must demonstrate an understanding of the requirements described in the RFP and demonstrate how the bidder will meet the requirements of the evaluation criteria.

GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.

VALIDITY of the proposal shall be for 90 days from the date of bid closure.

Evaluation Criteria

The criteria against which proposals will be evaluated are listed below:

Technical Evaluation

• Experience and qualification as outlined in your CV/Credentials – 25%
• Interpretation and understanding of this TOR-10%
• Demonstrated technical knowledge in the topics mentioned – 15%
• A short note explaining why you will be best suited for this, including your schedule/timings in the day when you will be available – 20%

Financial Evaluation

• Value for money/proposed budget breakdown – 30%

Payment Terms

The Consultant will invoice Girl Effect for the work done. Payment terms are 30 days within invoice receipt, subject to approval from Girl Effect.

• Monthly fixed fees, Invoice after each deliverable and time and expense.
• The professional fee quoted by the consultant shall be valid for the entire contract period.
• Statutory Taxes will be paid at the prescribed rate during the contract period.
• TDS will be deducted as per prevailing rates prescribed in the Income Tax Act from all payments made by GEEI.

Equal Opportunities

Girl Effect is committed to equal opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.

We are committed to building an organization that is truly representative of the communities that we serve. To this end, due regard will be paid to procuring consultancy services of organizations and individuals with a deep understanding and experience of our programming markets and with diverse professional, academic and cultural backgrounds.

Safeguarding

You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found here. We have zero tolerance for all forms of violence against children, beneficiaries and staff.

Disclaimer

GE reserves the right to determine the structure of the process, the number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform the ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.