Social Media and Content Specialist, MENTAL HEALTH FIRST AID ENGLAND

About MHFA England

MHFA England is a social enterprise and the leading provider of mental health skills and awareness training courses in England. Our vision is to improve the health of the nation, through normalising society’s attitudes and behaviours around mental health, by developing the skills we need to look after our own and others’ wellbeing. Learn about our social mission and our history by reading our ‘what we do’ section on our website.

A certified Great Place to Work, we are a friendly, inclusive, dynamic, fast-paced organisation and we strive to be an exemplary health and wellbeing employer. Currently we are undertaking an ambitious Digital Transformation Programme so that we can achieve our digital vision to seamlessly connect and engage Customers, Clients, Members and Staff and support our mission to train 1:10 people in mental health knowledge and skills.

What are we looking for?

We have an exciting opportunity for an experienced social media specialist to manage our social media channels to drive new and repeat business, grow market position and achieve revenue and impact goals in line with our, mission, commercial and brand strategy.   

Reporting into the Marketing and Content Lead and working closely with the Paid Digital Marketing Specialist to deliver an insight-led, digital-first, Brand and Marketing strategy, you will become part of a strategically focused fast-paced marketing and communications team.

This role is ideal for someone who enjoys producing on-brand social media content and measuring and reporting on the performance of integrated digital marketing campaigns. You will be a skilled writer who is able to communicate in an easy-to-understand language with an eye for compelling visual content and attention to detail.

You Will Be Able To

• Create compelling organic social media content, scheduling and reporting across digital channels
• Support the delivery of the digital-first lead generation marketing strategy across MHFA England’s social media channels
• Manage customer journeys across all digital channels with UX-driven content that is diverse and accessible
• Provide regular insight driven analysis and reporting
• Collaborate and build strong commercially sustainable relationships across the business with suppliers and stakeholders to support the delivery of marketing objectives
• Manage a programme of continuous improvements for organic social media channels
• Utilise market research techniques and market insight to monitor and implement industry best practice

You Will Have

• Solid experience in a commercially driven social media role
• Exceptional digital writing skills with a creative flair
• Experience of executing strategic digital plans and digital marketing campaigns
• Commercial understanding of delivering integrated content for a digital first marketing strategy
• Understanding of an integrated UX with ecommerce, CRM/CMS and mobile
• Experience with Google Analytics, Google Search Console and other web data analysis tools

Desirable Skills

• Awareness of mental health and wellbeing in the workplace
• CIM or digital marketing qualification
• Understanding of email and affiliate marketing channels

Looking after you

Wellbeing is at the heart of all that we do and say – we are a friendly and supportive organisation. We are committed to rewarding our employees with competitive pay, a flexible and supportive workplace, opportunities to grow and develop, and our promise that we will put your wellbeing first.

What We Offer

• 25 days annual leave plus bank holidays
• Two wellbeing breaks, in summer and winter
• Free Mental Health First Aid training
• Employee Assistance Programme with a 24-hour helpline from Health Assured, occupational health and counselling
• Free flu jab to protect your health in winter
• Employee benefits after probation period:
• Investing in your professional development, including qualifications and mentoring
• Death-in-service and critical illness cover
• Enhanced maternity and paternity leave
• Free eye test and £55 towards glasses
• Cycle to work scheme with an interest free loan to buy a bicycle
• Matched pension scheme (up to 5%)
• Flexible working hours and access to flexible ways of working
• Commitment to volunteering
• Festive events and celebrations
• Team lunches and events
• ‘Bonusly’ employee recognition and reward scheme

Interested? How to apply

For the full job description and person specification please see the attached documents. Go to our website for further information. 

To apply please submit a covering letter and CV demonstrating how you meet the requirements of the role. The closing date for applications is 20th March 2022. We expect interviews will be held late March and early April.

Mental Health First Aid England is an equal opportunities employer and positively encourages applications from candidates regardless of sex, race or ethnicity, nationality, disability, age, sexual orientation, gender identity or expression, religion or belief, marital or civil partnership status, parental or carer status, education, socioeconomic background, pregnancy or maternity, or any other characteristic protected under equality legislation.  

We are especially keen to encourage and welcome applications from people currently under-represented within the organisation, these include but are not limited to those from the LGBT+ community, people with disabilities, and candidates who are Black or People of Colour. 

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