Senior Digital Marketing Sales Specialist

Job Title: Senior Digital Marketing Sales Specialist

Job Type: Exempt, Full-time

Location: Bethel, CT / Hybrid

About Us

LSC Marketing Group, located in Bethel, CT, combines 40+ years of direct marketing and digital expertise. Our clients include some of the most prestigious publishers, catalogers, not-for-profits, health and life insurance providers, financial services companies, and a variety of household consumer packages goods companies. Many of our clients have been with us for over 10 years. LSC Marketing Group provides them with the right prospects and the right strategy and execution to maximize return on marketing investment through direct and digital channels. We provide a suite of products and services including Data/List Acquisition, Email Marketing Automation; Display/Search Advertising; Search Engine Marketing/Audience and Search Retargeting; Website Design & Development; Search Engine Optimization; Social Media Management; Creative Services and Content Marketing. 

Job Summary

We’re looking for a highly motivated, self-reliant and energetic person with a passion for digital marketing to join our team as a Senior Digital Marketing Sales Specialist; this person will be empowered to propel and promote our digital omni-channel marketing services and bring in new business. The role is focused on prospecting, lead development and closing new client business with qualified target companies. As a member of the Digital Marketing Team, you will be working at a company with over 40 years of direct marketing and digital expertise that is a reputable, recognizable industry leader. The key focuses of this position will include: 

• Driving revenue by continually prospecting (sourcing leads, qualifying leads, setting initial meetings) & building a pipeline 
• Educating prospective customers on the benefits and value of LSC’s digital marketing suite of offerings and onboarding new clients
• Nurturing strong personal relationships with potential clients
• Closing new business consistently at or above targeted levels
• Developing and executing on a strategic plan for the year and creating reliable forecasts
• Understanding customer needs and sharing these insights with our product and marketing teams
• Leveraging your industry knowledge and our customers’ experience to continually evolve our product and the sales process

Desired Skills, Experience and Education

• Bachelor’s Degree
• 4 years of experience in outside sales with ​at least 2 years at a digital marketing agency strongly preferred​
• First-hand knowledge of digital marketing products and applications
• Demonstrated ability to find, manage and close new business  
• Demonstrated listening skills and the ability to deliver compelling presentations, including the creation of slide decks
• Demonstrated ability prospecting accounts and bringing together key decision makers in the company
• Proven communication skills and the ability to build trust-based relationships with senior-level executives 
• Prior experience selling digital marketing services/solutions to health care providers, life insurance, and financial services companies is a strong plus

Note: While LSC Digital Group offers a hybrid working schedule, preference is for this role to be located within the CT, NY, NJ tri-state area, to focus on the local market and accommodate visits to the company’s offices located in Bethel, CT. No relocation assistance will be offered.

As part of our team, you’ll enjoy:

• Competitive compensation plan with base salary and uncapped commission potential
• Full benefits package – health, dental, vision, and Employer-matched 401(k) plan

LSC Marketing Group is an Equal Opportunity Employer. We are committed to hiring qualified candidates regardless of race, ethnicity, gender identity, sexual orientation, age, physical ability, religion, national origin, veteran status or political belief. We are committed to creating a diverse and inclusive work environment for all employees.