RFP- Consultant to develop a communications creative campaign

Background

The International Treatment Preparedness Coalition (ITPC) is a global coalition of PLHIV and community activists working to achieve universal access to optimal HIV, HCV and TB treatment of those in need. Formed in 2003 by a group of 125 HIV activists from 65 countries at a meeting in Cape Town, ITPC actively advocates for treatment access in eight regions across the globe. ITPC believes that the fight for treatment remains one of the most significant global social justice issues.

The Make Medicines Affordable Campaign works to bring down the price of HIV, TB, Hepatitis C, and potential COVID-19 medicines and vaccines, specifically in middle-income countries (MICs). Make Medicines Affordable (MMA) believes it is every person’s right to access the treatment they need, and that intellectual barriers (IP) preventing access must be removed. The MMA campaign is a civil society-led initiative made up of civil society organizations from over 20 countries. These organizations include patients, lawyers, health experts and activists, who have chosen to challenge the IP measures through successful legal and technical interventions, in-line with the TRIPS (Trade-Related Aspects to Intellectual Property) agreements, and working to change patent laws to improve access to medicines.

In the over two decades of TRIPS implementation, civil society and particularly community-based groups like people living with HIV, HCV and cancer have played a key role in advocating for, ensuring the use of, and even directly implementing TRIPS flexibilities through patent oppositions and litigation. The extent of work and expertise of CSOs and the critical role they play in balancing WTO mandated IP rules with public interest and health while also resisting the onslaught of TRIPS-plus measures is underappreciated and under-resourced.

Consultant Scope of Work

ITPC is seeking a consultant to develop a communications creative campaign in a vulnerable community in South Africa, raising awareness on people’s right to access to medicines and available treatments, connected to the community’s needs and health priorities.

Duration of Consultancy

• 18 November to 31 December 2022

Deliverable and specifications

• To develop, with local artists, a graffiti project on a vulnerable/marginalized community in South Africa.
• To develop the promotion material for the campaign:
  • Time-lapse video on the development of the campaign’s artistic/creative products;
  • High quality photographic material documenting the artistic process;
  • Social media promotion pieces: photos, small videos and others, adapted to different social media formats (IG, Facebook and Twitter);
  • Main messages and call-to-action;
  • Press-release and potential engagement with local media for hard and soft press promotion; and
  • Other creative activities requested by ITPC;

Consultant should ensure that all activities related to the campaign respect ethical parameters of consent, copyright, and others, in a very clear and documented approach.

Education & Experience Requirements

• Proven track record of work in the creative sector as well as with vulnerable communities.
• 3-5 years of experience in community engagement linked to communication activities.
• Experience with public health communications is a plus.

Method of Selection

Competitive Negotiations method shall be used to determine the winner. The following selection criteria with relative weight of criteria showed in percentages shall be used for selection for the bidders’ proposals that meet all obligatory qualification/eligibility requirements above and that essentially meet the above scope and deliverables:

Competitive Negotiations method shall be used to determine the winner. The following selection criteria with relative weight of criteria showed in percentages shall be used for selection for the bidders’ proposals that meet all obligatory qualification/eligibility requirements above and that essentially meet the above scope and deliverables:

1. The quality of previous work (relative weight of criteria 70%) – shall be assessed based on portfolio and/or CV;
2. Value for money (relative weight of criteria 30%) – shall be assessed based on provided quotation and scope of the work.

Compensation

Applicants are invited to submit a quote with daily rate for communications creative campaign services not exceeding 30 days with total budget. Payment will be made within 30 days upon delivery of the monthly invoice.