M&P (General Trade/Indi. Super) Channel & Shopper Manager

• Lead profitable revenue growth in M&P (mom and pop) channel in collaboration with the bottler, CCB
• Franchise leadership of M&P channel management providing the bottler with thought leadership, best practices, tools, and capability support
• Lead shopper and core channel strategy in Korea by co-working with insights team, OU shopper team, and channel leaders and engaging bottler to drive in-store strategy for topline growth

Job Description

Identify channel and shopper opportunities in M&P channel. Convert these opportunities and insights to the channel strategy and execution plans. Closely working with the bottler to align, pilot, roll-out and enhance key priority initiatives. Influence bottler to build sales capability to drive both top-line and bottom-line growth.

For priority channels identified, lead to develop shopper insights and marketing tools.

What You’ll Do For Us

• Monitoring and tracking overall M&P business performance and providing regular update as well as recommendation on course-correction programs
• Providing thought leadership to ensure our competitiveness within the market through understanding channel/shopper trends and competitors’ offerings (including prices)
• Sharing global best practices with bottler to drive quality execution
• Identifying new business opportunities within a channel that could increase revenue
• Developing channel strategy & plan and aligning with bottler for successful implementation
• Providing global best practices, competitive intelligences, category & shopper insights, and marketing tools to the system.
• Converting channel strategy into execution KPI to deliver the business objectives and influence to set up and monitor execution KPIs, closely working with execution excellence team and bottler partner
• Developing Shopper insights and marketing strategy for key focus channels

Functional Skills

Qualifications & Requirements

• Analytic capability: Need to analyze new and existing data (consumer, shoppers, channels and customers data, shipment data, Syndicated data…) and provide interpretation/implication. Triangulate different sources of data to come up with clear shopper and commercial propositions
• Customer management knowledge & understanding of working with bottler and what drives their engagement
• Solid understanding of category strategies and major goals for the channel and customer
• Strong ability to build the storytelling from the insights & data
• Problem solving skills
• Decide on how best to build long term shopper marketing capabilities for KO and bottler
• Develop fact-based arguments/analysis to inspire bottling systems to see the shoppers/occasions/retail opportunities available

Other Skills And Knowledge

• A Channel Manage is well encouraged, possesses leadership skills and suggests ideas to achieve profitable growth. They promote teamwork and camaraderie amongst staff. They are able to communicate well and document reports. They possess good interpersonal relationship towards co-worker.
• +10 years of working experience in trade marketing, key account management or shopper marketing in FMCGs or Hyper/Super chain Retailers
• Korean: Native level are required, effectively interact with bottling partner, and customers
• English: Business fluent, develop business reports and facilitate conversations with stakeholder

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most
• popular brands in the world
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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