Marketing Manager – REMOTE

About the organization

The Armed Conflict Location & Event Data Project (ACLED) is a disaggregated data collection, analysis, and crisis mapping project. The ACLED team conducts analysis to describe, explore, and test conflict scenarios, and makes both data and analysis open for free use by the public. ACLED material is regularly used to inform journalism, academic research, and public discourse on conflict, and to support the work of practitioners and policymakers. ACLED is the highest quality and most widely used real-time data and analysis source on political violence and protest around the world.

The role

As a Marketing Manager, you’ll be part of an international, diverse team of motivated individuals tasked with providing the very best in global conflict data. You will use data-driven insights to develop, implement, track, and optimize our marketing campaigns across various channels. The ideal candidate is passionate about data, understands its pivotal role in today’s marketing landscape, and has a mix of analytical and creative skills.

This position is fully remote and can be done from any location with reliable internet service (EST working hours preferred). The start date for this position is April 2024. This position reports to the Chief of Development & Engagement.

This position is open to nationals of any country. For more information, please review the Applicant FAQs. Please submit your salary range for consideration.

Specific roles and responsibilities

The Marketing Manager will be responsible for the following:

• Leverage data analytics to evaluate end-to-end customer experience across multiple channels and touchpoints.
• Map potential industry leaders and partner conveners for virtual licensing roundtables to hit sales targets.
• Collaborate with team and internal colleagues to design, build and maintain marketing campaigns across sectors and verticals.
• Oversee graphic design and create marketing materials for marketing campaigns; measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize marketing budget and performance based on the insights.
• Brainstorm new and creative growth strategies using data-driven insights.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption, where appropriate.
• Encourage sales and create goodwill for ACLED’s products or services among customers or prospects, and support a broad range of marketing activities.
• Keep informed of changes that might affect product sales or services.
• Make forecasts on anticipated market sales.
• Submit reports of sales activity and maintain records.
• Work closely with ACLED staff to ensure prompt service to customers.
• Keep informed on ACLED’s contract procedures and product prices.
• May demonstrate products representing technological advances in industry.
• Be a champion of our mission.
• Perform other duties as assigned — the duties and responsibilities listed in this document are representative of the nature and level of work and are not necessarily all inclusive.

Skills and competencies

ACLED is seeking applicants who have the following skills and experience:

• At least 7 years of experience in corporate sales and client engagement.
• Self-starter, with experience working remotely, who has a desire to learn, grow, and excel in their role.
• Experience working in the international sales environment.
• Deep intellectual curiosity about our product and our customers’ motivations.
• Interest in the conflict prevention mission and understanding of the international context.
• Professional communication skills, both verbally and in writing.
• Track record of selling B2B SaaS/Data.
• Interpersonal skills — you naturally build relationships.
• Ability to multitask, prioritize, and manage time effectively.
• Prior experience using CRMs (e.g., Salesforce, HubSpot, etc.).

Desirable

• Master’s degree or certification in data analytics.
• Experience in a data- or tech-focused company.
• Proficiency in marketing automation platforms and tools.
• Agency experience.
• Experience in graphic design.

Other Requirements

• Ability to travel globally for client meetings, industry events, and organization events (15%).