Marketing Expert (Volunteer)

The Abjad Education Initiative, a non-profit social organization registered in Germany, is currently seeking a volunteer “Marketing Expert” to contribute to the promotion of the interactive virtual school, Yasmine, within the Abjad programs. This initiative aims to provide quality virtual education in the Arabic language for children around the world, with a focus on increasing enrollment and raising awareness among parents about the educational opportunities offered by the school. The Marketing Expert is required to develop targeted and effective marketing strategies to achieve these goals.

Our project focuses on empowering Arabic-speaking children worldwide, supporting displaced Syrian refugees, and assisting Syrian children in internally displaced persons camps. Arabic language skills are desirable.

Roles and Responsibilities:

1. Conduct marketing research to identify business trends and available opportunities.
2. Develop plans to enhance customer presence on social media platforms.
3. Develop and implement marketing strategies targeting parents and local communities to raise awareness about the educational benefits and quality of the school.
4. Create specialized and engaging marketing materials targeting the intended audience, including digital advertisements and social media campaigns.
5. Identify and formulate key media messages.
6. Prepare reports and marketing presentations.
7. Determine suitable marketing tools and designs for promoting and advertising the school.
8. Monitor and analyze the performance of marketing campaigns and provide regular progress reports.
9. Engage with the local community and relevant organizations to increase awareness about the school.
10. Stay informed about innovative digital marketing growth strategies.

Qualifications and Skills:

1. Bachelor’s degree in Marketing or a related field.
2. Experience in developing targeted marketing strategies.
3. Experience in the field of digital marketing.
4. Effective communication skills and the ability to build positive relationships.
5. Familiarity with digital marketing tools and effective utilization.

What Volunteering With Us Means:
• Empower Syrian Refugee and Internally Displaced Teachers
• Assist Arab Communities in the Diaspora to maintain their native language and connections with their communities
• Make a Difference in the Lives of Syrian Children in Internally Displaced Camps by facilitating access to quality education
• Create Lasting Social Impact
• Explore Learning Opportunities in the Field of Education and Technology
• Experience Personal Growth Through Meaningful Contribution and Impact