Manager – Marketing, Fundraising and Events (NGO Experience)

TRRAIN is a public charitable trust formed in 2011 by Mr. B. S. Nagesh, with the vision of Empowering People in Retail and works to achieve immediate and lasting change in the lives of retail associates in India. We are solely committed to upgrading the lives of people in retail, both at work and at home. 

To know more, click: www.trrain.org ; www.trrain.org/publications 

Why should you join:

• Are you the person who is comfortable working both independently and collaboratively within a small, close-knit team, and thrives in a fast-paced, deadline driven environment? 
• Are you passionate about reaching out to people and creating a difference in people’s lives?
• Do you feel the need to communicate and engage with people around you for their betterment and upliftment?

TRRAIN gives you the freedom to do exactly this. We are looking for a young, enthusiastic marketing professional in the late 20’s/early 30’s with an entrepreneurial mindset.

Job Purpose:

Creating awareness of TRRAIN and marketing TRRAIN’s Programs & Projects. Promoting TRRAIN’s Livelihood Programs [for persons with disabilities and women], Retail Employees Day, TRRAIN Retail Awards, and all new initiatives, including Fundraising activities.

Specific Responsibilities:

• Plan and develop marketing and engagement campaigns/activities for 
• TRRAIN’s Livelihood Programs – Pankh Wings of Destiny & TRRAINHer Ascent, 
• Fundraising initiatives, 
• Annual events like Retail Employees’ Day, TRRAIN Retail Awards, Marathon, etc.
• New ventures like Kirana transformation 
• Raise Surplus funds for the trust via Marketing Initiatives
• Put TRRAIN’s audiences at the heart of all marketing initiatives and drives
• Design and deliver creative, multi-channel marketing plans
• Help identify opportunities for PR-based projects that focus on increasing awareness/audience growth/engagement/fundraising for the Trust
• Manage the website and social media interfaces
• Oversee external vendors and agencies including digital marketing, designers, printers, and photographers, as necessary
• Organize and manage special events
• Oversee partnerships with organizations in the retail and allied industries, to help build and nurture the TRRAIN brand

Skills and Competencies:

• Excellent communication skills (oral & written) 
• Is result oriented
• Good interpersonal skills and relationship management
• Ability to adapt and work with cross-functional teams
• Very strong background of connecting with people and strong influencing skills
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in digital marketing and measurement