Manager Channel Performance – 3456

When you think of food delivery in the MENA region, we’d be pretty surprised if talabat didn’t pop into your mind first! Since delivering our first order in Kuwait in 2004, we’ve grown quite a lot over the past 17 years. Today, we deliver hundreds of millions of food orders, grocery items and other products per year, to our customers in nine countries throughout the region with more than 3,000+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches, while our q-commerce concept, talabat mart, now delivers groceries to customers in Bahrain, Egypt, Jordan, Kuwait, Oman Qatar, and the UAE in 30 minutes or less!

Our philosophy is to make sure we do what is right for our ecosystem – our customers, our partners, our people, our riders, and the communities in which we operate. Our #techforgood program allows our customers a safe and convenient way to contribute to important causes in their community through donating to local and international charities directly on talabat with a focus on food

insecurity in the region. Since its inception in 2020, we have facilitated the donation of well over 1 million meals to those in need, as well as donated over $1.5 million to charity with the help of our partners and customers. talabat is part of Delivery Hero, the global leader in online food delivery and q-commerce.

Role Summary

The role will cover a function within CRM for Channel and Campaign Enhancement across all markets that talabat operate in. This is a regional role within the Regional Marketing team, covering all 8 markets.

What’s On Your Plate?

• The role will cover the following scope and own the below topics from a Regional CRM perspective:
• Driving strategy for creating personalized communications to drive customer engagement
• Improve quality and volume of communications by automating campaigns to reduce ad-hocs
• Work with Data Science to deliver base segmentation based on value, behavior, needs, demographics to improve CRM targeting
• Driving strategy for which topics/campaigns are pushed through which channel
• Constantly monitoring data and enhancing channel strategy
• Implementing feedback loop with Local and Regional teams to enhance campaign quality, highlighting top and poor performing send outs
• Defining and managing guidelines on what campaigns should go through channels and best practices to ensure uniformity and improved performance
• Set up and chair cross-functional committee to review and update channel guidelines on a periodic basis
• Manage communication capping guidelines by channel/topic with Data Science inputs and in coordination with Campaign Ops sub-team in CRM
• Monitor, identify and highlight consistent abuse by Local or Regional stakeholders of channel guidelines and rules

What Did We Order?

• People management experience
• Clear communication skills in English and experience dealing with mid-Senior level management
• Ability to develop convincing presentations and messaging to influence stakeholders
• Strong analytical skills
• At least 5 – 7 years of experience
• Experience in fast paced Digital/Start Up environment