talabat
Who are we looking for?
We are looking for a creative & strategic Program Marketing Specialist to join the New Ventures team (part of Strategy & Innovation) to build marketing campaigns for the business and work closely with marketing teams across all our countries to execute the marketing strategies and fuel the business growth.
Strategy team within talabat is a small, multicultural team of ex-consultants and industry veterans. As a Marketing Specialist, you will support the planning of campaigns based on the business and marketing objectives, execute the campaign end-to-end using the right marketing channels and tactics. This role will require you to analyze the performance of the business, the campaign and take necessary actions to deliver better results. Working with stakeholders from different parts of the business, you can expect exposure to different aspects of talabat.
What’s on your plate?
- Build and execute marketing campaigns for new ventures to drive OKR/performance objectives (acquisitions, retention, churn) as well as brand objectives (awareness, engagement & TOM), including developing marketing playbooks and GTM strategy for all new ventures market launches & growing existing markets
- Create 360 marketing plans with budgets allocated for each channel strategy. Set objectives that each channel will achieve
- Use data driven insights (existing marketing campaigns performance, platform level behaviour, customer surveys, local market insights, OKR performance, etc.) in designing the campaigns and assess the ongoing campaigns for effectiveness.
- Direct stakeholder management with regional marketing, local marketing, social media, CRM, creative, brand & other relevant teams for day-to-day marketing coordination & alignment, and identify challenges and opportunities to be able to translate them into effective campaigns.
- Develop CRM automation strategies for specific OKRs for new ventures related to acquisitions, engagement, churn/retention
- Regular reporting and documentation of overall marketing campaign performance (key focus on CRM initiatives) with insights & suggestions/recommendations on improving future campaigns to ensure OKR success
- Planning/aligning on monthly marketing calendars for both local and regional campaigns
- Weekly reporting and alignment of program performance / updates with local marketing and regional teams to guide and provide direction on the way forward to achieve marketing OKRs
- Writing copywriting briefs for marketing campaigns, including developing content drafts for campaigns as per the pre-defined message matrix/tool kits across different channels
- Reviewing marketing assets & collateral to share feedback / suggestions on improving content to ensure brand guidelines are followed & up-to-date.
What did we order?
- You have a degree in Marketing or related disciplines, with at least 2 years of relevant working experience, preferably in e-commerce
- Expertise in understanding the marketing mix and campaign management
- Exceptionally strong analytical, project management and presentation skill set
- You have strong stakeholder management & communication skills
- You are a team player and love bouncing ideas
- You are comfortable working in a dynamic, fast-changing environment
- Knowledge of Google, social, app advertising products & e-commerce metrics
- Attention to detail and results driven personality
Fluency in English. Arabic is an added advantage
To apply for this job please visit deliveryhero.wd3.myworkdayjobs.com.