Head of Marketing & Communications

Here at Action For Humanity, we have an exciting opportunity for a Head of Marketing & Communications to join our team based in Salford, Greater Manchester. You will join us on a full-time basis, and in return you will receive a competitive salary of £45,000 to £55,000.

Action For Humanity is a charity that aims to provide aid and assistance to people affected by natural and man-made disasters. Our vision is a world of crises-resilient communities. Our mission is to mobilise and respond to emergencies and critical needs through humanitarian, development and peace-building action, helping affected communities survive, recover and build a better future.

As our Head of Marketing & Communications, you will lead on all of the organisation’s marketing and communications activities, from social media and digital campaigns to advertising and creative projects. Your responsibilities will include developing plans to help establish the brand, allocating resources to different projects, and setting short-term and long-term goals for your department.

At this exciting time of growth at Action For Humanity, you will lead the delivery of a global marketing and communications strategy to build the organisation’s brand and reputation and increase revenue across multiple countries, including in emerging markets in which we seek to grow our presence. You will act as a leader and expert, managing a multidisciplinary team of 5+ people and balance resources effectively. And you will work loosely with the executive leadership team to develop and deliver clear and consistent communications plans across advocacy, fundraising and public engagement through all platforms for all audiences.

Your responsibilities as our Head of Marketing & Communications will include:

• Leading on the delivery of a global marketing and communications strategy to build the organisation’s brand and reputation and increase revenue.
• Managing the brand to ensure consistent communication of the organisation’s mission and values across all channels and ensure that the integrity of the brand is maintained.
• Working with relevant stakeholders to, develop and deliver communications plans across advocacy, fundraising and public engagement through all media platforms for all audiences..
• Developing strategies for all of the MarComms team, including external agencies across digital, advertising, communications and creative content.
• Identifying and effectively utilising a range of marketing channels to deliver successful results including direct and digital marketing.
• Identifying new market opportunities to diversify revenue in line with the global strategy.
• Managing, monitoring and measuring the effectiveness of all marketing/communications activity and lead on the strategic development of the MarComms strategy.
• Managing the marketing budget ensuring a significant ROI and regularly review, evaluate and adjust.
• Being a visible and proactive spokesperson and ambassador for the organisation.
• Developing and embed processes to ensure the smooth functioning of the MarComms team and content creation across multiple channels.
• Developing and embed processes to ensure the smooth functioning of the MarComms team and content creation across multiple channels.
• Managinging a team of marketing and communications team of 5+.
• Expanding partnership with social media influencers to increase the organisation’s brand reach and strength.
• Writing/overseeing the writing of media lines, core scripts, briefs, speaking notes, articles, case studies, copy for digital and print.
• Collaborating with the Advocacy Manager, Programmes department and the wider organisation to ensure consistent messaging and the organisation speaks with one voice throughout its external communications.

What we are looking for in our Head of Marketing & Communications :

• Relevant Bachelors or Master’s Degree (i.e., Marketing, Digital Marketing, Multimedia Journalism etc) and/or CIM level 5 or relevant experience
• Minimum 3 years+ in a marketing/communications management role
• Experienced in managing internal stakeholders and external third party partners, including agencies
• Proven track record in development and delivery of strategic communication and marketing across a range of budgets and channels.
• Experience managing a multidisciplinary team including content creators/designers
• Experience leading on and evaluating the effectiveness of marketing campaigns
• Experience in digital marketing, copy editing, content creation and web optimisation
• Project management at national and global level
• Experience utilising Google Analytics for analysis and reporting
• Able to set, follow and enforce MarComms policy, such as brand guidelines and tone of voice documents
• Understanding of Adobe Suites
• Proven experience in securing national and international level media coverage through proactive and reactive engagement with journalists
• Excellent understanding of social media in a professional setting and how to leverage social media including paid social (strong understanding of Meta Business required)
• Advanced knowledge of essential digital marketing tools and technologies.
• Articulate written, visual, and verbal communicator, excellent copy accuracy and proofreading skills
• Ability to identify powerful human-interest stories which showcase the organisation’s work
• Knowledge of media and marketing legislation, copyright law, GDPR, the Fundraising Regulator and Charity Commission Information
• Strong leadership skills- ability to empower colleagues and build capacity
• Ability to work calmly under pressure and balance competing priorities and deadlines.
• Proven stakeholder management skills
• Strong understanding of content management systems and web optimisation
• Understanding of political, business and investment climate in UK, Canada and/or USA
• Understanding of humanitarian and international development sector, including the context of man-made and natural disasters in the Middle East, Africa, South Asia, the Ukraine and the UK.
• Strong written and spoken English
• Strong written and spoken Arabic or French

Benefits of joining us include:

• Generous holiday allowance;
• Matched pension contributions;
• Hybrid working arrangement;
• Flexible working hours;
• Enhanced sick pay;
• Modern office in central Manchester location with free parking, break out room, and prayer facilities;
• Structured annual performance development review process, which informs annual salary reviews and involves training and development provision;
• Annual away days/retreats involving training, teambuilding, outdoor and social activities;
• Subsidised weekly sports activities and quarterly social activities.

This would be an ideal role for a dynamic Marketing & Communications professional looking to make a difference in a rewarding leadership role within the Charity Sector. We are looking to appoint this role ASAP and will be reviewing applications on a rolling basis so for the best chance of success please apply today – we would love to hear from you.

All offers of employment will be subject to satisfactory references and appropriate screening checks, which can include criminal records and terrorism finance checks. Action For Humanity also participates in the Inter-Agency Misconduct Disclosure Scheme. In line with this Scheme, we will request information from job applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment.

By submitting an application, the job applicant confirms their understanding of these recruitment procedures.