Head Of Marketing

About Us:Platinumlist.net – is the largest Events & Attractions ticketing online platform in the UAE and GCC region for over 14 years with a head office in Dubai. The platform is a medium for the organizers to sell tickets for their events; it offers operational and marketing services, and currently sells over 85% of all tickets in the market. Platinumlist.net dominates the entertainment & tourist industries ticketing market, but with a greater ambition to become a more comprehensive entertainmenthub and growing wider with its��� products��� offering (F&B deals, marketing services, becoming a news channel), the company is looking for a marketing professional with technical knowledge, who is thrilled by dynamic events environment, as well as driven by conversion numbers and analytics results. The team offices are based in Dubai, Ukraine, KSA and Egypt and 50% of the team works on a remote basis. The marketing team is based in Dubai in Emaar Business Park.About You:Platinumlist.net is a well-recognized brand in the Middle East region that has many opportunities within its ecosystem of millions of users. We are looking for a highly skilled creative marketing professional who can strategize, optimize and broaden current marketing reach and introduce new promotional channels. Our ideal candidate will have extensive digital marketing experience and comprehensive knowledge of data analytics and team management. He or she will need to create a system and KPIs for the team, which will include all the aspects of the company���s promotional activities: digital, PR, customer loyalty, social media, internal database���s messaging automation, etc. If you enjoy events, know how to use the access to artists and performers, and most importantly work by metrics and numbers – let���s have a chat! What would be expected from You:Strengthening currently available marketing channels (emails, SMSes, banners, digital channels, app push notifications, etc.) to maximize events and attractions sales revenue. Identifying the new channels (digital as well as PR, printed, radio, outdoor, etc.) to maximize events and attractions sales revenue. Overseeing and growing the marketing department, consistently identifying revenue opportunities within the company���s existing database and managing consistent growth by attracting new customers. Structuring KPIs and analytical systems for the marketing department, which involves budgeting, identifying resources needed and other financial considerations.Understanding key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team and management.Understanding user���s behaviour on an e-commerce site in order to supply Product and Development teams with valuable input for decision making. A detailed breakdown of Your daily/weekly responsibilities:Daily review and analysis of all the website’s products on sale – checking products��� positioning on the website, content relevancy, technical process of buying a ticket. Planning and scheduling marketing activities for new/existing products on sale: internal strategy of promoting events (our in-house channels + performance marketing and digital campaigns).Overseeing and managing PPC Specialist progress.Overseeing and managing the company���s Social Media performance. Meeting the clients when required to explain our marketing campaigns, understand clients��� needs and involve them in our promotional strategies.Lead the development of the new marketing channels focused on growing the audience (influencers, affiliate system, loyalty system, partner marketing, etc.)Marketing budget allocation and cost control per channel. Reporting to management for each department���s performance in the scope of its��� KPIs. Working closely with Development and Product teams in order to create new potential products, both b2c and b2b.Constantly learning about the news in the industry, applying the new knowledge at work process. Working on brand positioning strategy in the region as well as worldwide. Constantly analyzing competitors��� marketing strategies, products and offerings. Overlooking company���s branding materials – in terms of brand book, corporate style, logo usage, creatives standardization, etc. Not being afraid to work ���manually��� in case help is needed, or to teach other team members some skill. Your required skills and qualifications:Bachelor���s degree in marketing, advertising, or communications.Successful track record in senior marketing roles and creating marketing campaigns.Excellent leadership, communication, and decision-making skills.Experience with digital marketing, content creation, social media management, PR and print media. Proven ability to plan and manage budgets.Professional level of English – speaking and writing. Arabic is not required but would be an advantage. What will give you extra points:Master���s degree.Proficiency with HTML, content management systems, and design software.Established portfolio of media and PR contacts.Desire to grow professionally with ongoing education.Google Ads, Google Analytics, Facebook or HubSpot certifications.Experience with b2b products and e-commerce Applications promotion.Understanding of SEO basics and principles. Why would you consider giving us your time, knowledge and energy: – A rapidly growing and massively scalable project with great personal development possibilities.- We can allocate the budget for experiments and development.- Strong expertise in the ticketing industry, friendly helpful team members with a ���family” mentality. – We don���t micromanage, we encourage freedom, new creative ideas, continuous education. We love to learn from professionals. – No corporate bureaucracy and fast decision making. – Possibility of combining office and online work schedules. – Professional development courses paid by the company (should be approved).- Our cozy head office is in the centre of Dubai (Emaar Business Park, The Greens, https://bit.ly/3rQQNwL).- Relocation support (if applicable) – 2 months paid 4-star accommodation next to the office, until you find your dream apartment.- 1 paid plane ticket to home country per year. – Premium healthcare insurance. – UAE Residence visa processing. – Tax-free salary sent to your Dubai bank account.- 5/2 work week.- Access to the coolest events in the region 🙂