Growth Marketing Specialist

CanadaHelps is seeking an energetic, passionate, eCommerce Growth Marketing Specialist to drive donor acquisition, revenue, and growth through www.CanadaHelps.org .

This is an exciting opportunity to join one of Canada’s first, and North America’s most successful, social enterprises. We are a growing, dedicated team of entrepreneurial-minded peers who have a passion for helping charities succeed online. We democratize access to technology by providing best-in-class, easy-to-use online fundraising software and training to more than 25,000 registered charities across Canada (and the number of charities is rapidly growing). We are the market leader and over the past 20 years we’ve helped over 3 million Canadians donate over $2B to Canadian charities.

Reporting to the eCommerce Marketing Manager, you will be responsible for planning and executing B2C/eCommerce marketing strategies to drive acquisition and growth. You will develop campaigns to acquire new customers and drive growth. You will also create and support initiatives to improve eCommerce conversion and the first-time donor experience, such as website optimization (including A/B testing), email automation, and more.

Key Duties and Responsibilities

• Plan and execute targeted digital marketing campaigns that drive donor acquisition and growth, including Paid SEM, Paid Social, email, occasional print ads, DM, or other offline campaigns, and more
• Plans and execute onboarding and new donor email marketing automation
• Plan and execute campaigns, landing pages, website and spots, and website updates, with a focus on engaging, conversion-focused copy and content, to support your campaign work
• Drive continuous improvements by identifying and managing implementation, measurement, and optimization of A/B testing opportunities across every campaign and throughout our website
• Brief and work closely with our marketing production develop on requirements for email and website development and collaborate during reviews to ensure a sperb finished project
• Develop content and write copy to support marketing activities and optimization, with a focus on conversion
• Track and report metrics and success criteria and help identify opportunities to retain and grow customer business in key channels

Skills & Experience:

• 2+ years of digital marketing experience in an eCommerce (or similar conversion-focused environment), with a focus on growth and acquisition.
• Hands-on experience working on email, email automation, segmentation, and other digital marketing technology.
• Hands-on experience using Google Analytics and WordPress (or similar tools).
• Experience with Paid SEM, website optimization, and A/B testing.
• Strong conversion-focused writing skills, with experience writing digital and email marketing copy.
• Highly accountable for your work, you are organized and have strong attention to detail.
• Exceptional verbal and written communication skills.
• Proficiency with Google Drive, Docs, Slides, and Sheets.
• University degree, preferably in business, marketing, or related field.

You will excel in this role if you:

• You have hands-on digital marketing experience including email, email automation, social media management tools, and similar MarTech.
• You have a passion for data-driven marketing strategies and optimization, and will enjoy keeping your technical and analytical skills sharp.
• You are capable of managing multiple projects and campaigns concurrently to on-time completion.
• You’re a true self-starter with a can-do attitude; you love a challenge, and you work well independently and across teams to get the job done.
• You love a fast-paced environment and work well under pressure and tight deadlines.
• You’re looking for a career where you can make a positive social impact.

Here’s what we have to offer:

• A full-time, permanent position with a competitive salary, benefits, and RRSP matching.
• A chance to make a difference and a unique opportunity to add major value as a key member of a small team in a forward-thinking, technology-focused environment, with a lifestyle-friendly atmosphere.
• The opportunity to work with and learn from highly-respected professionals (and super nice people who want to change the world for the better!)
• A “get things done”, open, collaborative, and flexible environment.

At CanadaHelps, we are deeply committed to upholding a culture of respect, equality, and inclusion. We offer competitive salaries and perform regular benchmark analyses to ensure the compensation of all team members is within market ranges. Core to our values, we regularly conduct internal pay audits to eliminate pay gaps and ensure pay equity. We believe these are effective measures to achieve change. Seeking to hire from a diverse pool of talent to pursue our ambitious mission, and understanding some individuals prefer a level of pay privacy and confidentiality, we share salary range information with the candidates we meet.

Accommodation:

CanadaHelps is an equal opportunity employer, and welcomes and encourages applications from all persons including those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation at any stage of the recruitment process, please contact [email protected] so that appropriate accommodations can be made.