Digital Marketing Specialist

Who we are

Nomo Fintech is the technology start-up behind Nomo, the world’s first fully digital international Islamic bank.

If someone told you that it’s possible to remotely build and launch a brand-new digital bank in less than a year, you probably wouldn’t believe them. However, this is exactly what we did here at Nomo Fintech in 2021.

2023 will see us continue to develop ethical, solution-driven products that elevate Sharia-compliant digital banking to the level of the world’s best neobanks.

Building on our success with Nomo, we’re now working with global banking and fintech organisations to bring their products to life with our world-class technology.

Role Description

The successful candidate will be developing and implementing marketing campaigns that promote a company’s products or services online.

Responsibilities

• Tracking key metrics such as conversions, clicks, and engagement, and analyzing the results of marketing campaigns to identify areas for improvement.
• Make adjustments to campaigns to improve their effectiveness. This might involve changing the targeting, messaging, or creative elements of a campaign.
• Managing budgets for marketing campaigns, ensuring that campaigns are cost-effective and meet budget constraints.
• Creating marketing materials and campaigns across various channels, such as social media, search engines, and online advertising platforms.
• Work closely with other squads, such as design, content, and product, to ensure that marketing efforts are aligned with overall business goals.

Skills and Experience

• Solid understanding and hands-on experience of digital advertising products such as Google , Facebook, Snapchat and TikTok Ads
• Experience managing Web and Mobile Attribution tools such as Adjust, App Annie and Google Analytics
• Hands-on experience in on-page, off-page and technical SEO
• Ability to run a multi-region keyword research to identify profitable keywords for SEO
• Experience managing website content though CMS (Contentful, WordPress or Joomla)
• Working knowledge of the holistic digital landscape: video, display, social, programmatic and marketing analytics;
• Strong analytical and reporting skill set, capable of analyzing and reacting to digital performance data.
• Comfortable working on Excel
• Experience working on Google tag manager or similar tag management software
• Excellent communication and interpersonal skills, combined with the ability to collaborate across functions
• Arabic native speaker and fluent in English
• Deep understanding of digital landscape of Saudi Arabia, Kuwait and UAE
• Banking, fintech or financial background preferred

Required Qualifications

• Relevant degree that is aligned to technology or engineering
• Project Management Experience
• Technical packages as spoken to in experience above

Mindset & Behaviours

• Analytical and metrics focused
• Proactive and results-driven
• Keen to stay updated with the latest marketing trends
• Sees value in consultation and stakeholder involvement
• Has a strong sense of ownership
• Open to taking on new challenges and learning new skills
• Collaborative, curious, empathetic, open-minded, innovative

Benefits

• Annual Discretionary Individual Performance Bonus up to 30%.
• 30 days Annual Leave plus Bank Holidays
• Private Medical, Dental and Mental Health Allowances
• A hybrid working environment & work from home allowance
• Group Income Protection
• Personal Development and progression plans including £1,000 per employee per annum
• Personal Gym Membership Budget
• Employee Assistance Programme – includes mortgage and pension advice