Médecins Sans Frontières en Suisse
Context & Mission
Médecins sans Frontières (MSF) is an independent humanitarian organization providing medical aid to victims of man-made or natural disasters, epidemics and endemics.
The Digital Marketing Officer is a member of the Digital Engagement Unit, a team of eight people who run the digital communications and fundraising activities for MSF Switzerland. The Digital Engagement Unit is part of the Communication and Fundraising department.
The general objective of the position is to support MSF’s online Fundraising Strategy in accordance with the objectives set out in the fundraising strategic plan, to bring new audiences closer to the organization, enhance the participation and support of existing ones and maximize private income through the Internet and new digital technologies. S/he works in close collaboration with the online fundraising officer.
Main Responsibilities
Online marketing and fundraising
- Support the online fundraising activities and aim at reaching annual objectives in online fundraising
- Define and implement on-line activities to promote the visibility and impact of online fundraising campaigns.
- Develop and update fundraising content on the institutional website as well as campaign websites for the different target audiences (i.e. donors, partners, prospects)
- Implement the online actions to engage and cultivate our donor base
- Define, carry out and optimize the actions to drive donor acquisition (one –off and regular)
- Operate Ads account or manage agencies in collaboration with digital officers
- Be consultant to drive the donor emailing communication cycle, in collaboration with the fundraising team
- Lead technical projects, standalone pages, miniwebsites
Digital analysis
- Follow and report on MSF Switzerland’s digital fundraising activities (campaigns, emailings, landing pages, website, etc…)
- Monitor daily and run ad-hoc analysis of the digital fundraising statistics, produce reports relating to outcomes
- In collaboration with the Responsible of fundraising analyses, analyse email marketing activities and reports on results, implements findings from tests
- Recommend, implement or arrange for implementation all actions necessary to improve MSF Switzerland’s digital fundraising activities on the basis of above analyses
- Operates Google Analytic account in collaboration with digital officers
Social Media
- With the help of the social media officers deal with the posts and campaigns linked to digital fundraising activities
General
- Follows the contexts of the countries where MSF intervention takes place
- Participate in the dynamic work of the Digital Unit Engagement with the aim of sharing fundraising actions and plan online actions
Your Profile
Education
- Tertiary Degree or equivalent experience in Marketing/Digital Marketing or Digital Fundraising.
Experience
- 3-4 years of experience working in digital marketing and/or digital fundraising, preferably in the non-profit environment
- Demonstrable track record of success in past experiences
Languages
- Native French
- Fluent in English
Personal Abilities
- Excellent written and verbal communication skills
- Strong project management skills
- Solution and result orientated working
- Good problem-solving and analytical skills
- Team player and people skills
- Ability to work independently and as well as collaboratively
- Ability to be flexible and work in a dynamic environment, sometimes under pressure
- Must know how to communicate on all levels
- Strong interest in humanitarian action; understand and support MSF’s core values
- Strong interest and understanding of/in digital fundraising and digital transformation
Skills/ Technical competencies
- Project management, ability to work with a multidisciplinary team, especially for online projects (graphic editors, writers, programmers, agencies, database supplier, etc.), very comfortable working with multimedia, especially images and video
- Very strong knowledge of digital analysis in general and in particular of Google Analytics / GA4 / Google Tag Manager
- Profound understanding of social media
- Solid knowledge of SEO/SEM (Ads certifications is a plus)
- Very strong understanding of principles of online advertising, email marketing campaigns
- Production capacities (images, emailings, banners, videos…)
- Good understanding of major digital technologies
Terms of Employment
- Part-time position 80% (32h/week)
- Fixed-term contract, 15 months
- Working place : Geneva,
- Ideal start date: As Soon As Possible
- Gross Monthly salary at 80%: from CHF 5’654.- to CHF 6’510.- (salary commensurate with equivalent experience and internal salary grid)
How to apply
Candidates submit their application following the requirements: CV 2 p. max. – letter of motivation 1p. max. – in French or English.
Deadline for application is September 11th, 2022
The applications will be treated confidentially.
Only short-listed candidates will be contacted.
At MSF, we are committed to an inclusive culture that encourages and supports the diverse voices of our staff members. We strive to create workplaces where teams of people with diverse backgrounds, characteristics, perspectives, ideas and experiences work together for the social mission of MSF to create better outcomes for our patients and the communities we work with.
We welcome applications from individuals of all genders, ages, sexual orientations, nationalities, races, background, religions, beliefs, ability status, and all other diversity characteristics.
MSF does not tolerate sexual exploitation and abuse, any kind of discrimination or harassment, including sexual harassment. All selected candidates will, therefore, undergo reference checks.