Consultancy – Video Series – Digital SRHR Platform

Background

Oxfam is an international confederation counting 17 organizations working together with partners and local communities in more than 90 countries.

Oxfam has been working in Iraq since the 1990s with both an expanding and contracting presence. In 2014, Oxfam established its first office in Mosul when the conflict with ISIS began and the country was thrown into a new humanitarian crisis, in an already fragile context. In 2021, Oxfam is amongst the largest NGOs operating in the country, with nine offices and almost 200 employees.

Oxfam in Iraq’s strategy is shaped around 3 key pillars 1) Humanitarian response 2) Governance and 3) Equality. Within each of these pillars, intervention covers the following sectors: Emergency Food Security and Vulnerable Livelihoods, Water and Sanitation and Hygiene, Gender and Protection, Emergency lifesaving support, and Local Humanitarian Leadership.

In this framework, Oxfam in Iraq is implementing the Masarouna “Our Pathway” project which aimes to support young people’s voice to achieve their Sexual and Reproductive Health and Rights (SRHR). Masarouna is now working on developing the SRHR platform and its branding identity with alignment with the project objectives.

Masarouna Program

In a context where securing Sexual and Reproductive Health and Rights (SRHR) is challenging, the Masarouna program will mobilize the power of young people (YP), for collective action to support their fight for greater freedom of choice and respect for their SRHR.

The program is implemented in six countries/territories. Masarouna identifies two main interlinked pathways to achieve the desired change. Pathway 1 is focused on the direct influencing of decision-makers and society to address inadequate legislation and harmful traditional social and cultural norms through strengthened youth engagement. Pathway 2 is focused on strengthening civil society, reclaiming civic space and formation of new partnerships and alliances.

The objective of Masarouna in Iraq is to promote the access of YP to their SRHR, in an inclusive society where YP’s voices are listened to. The project is aligned with the Iraqi National Strategy development plan by promoting meaningful youth participation and development. The project focuses on raising awareness around SRHR and harmful practices, to promote a society where young people can develop healthily and safely.

Oxfam Masarouna is developing a digital platform set to be launched in 2022. The purpose of this platform is to provide equal access to SRHR information for Iraqi youth. This platform is currently in development.

The objective of the digital SRHR platform is to serve as a knowledge hub for young people on topics related to SRHR to improve their understanding to the concept and to combat misinformation and falsehoods that spread around health issues and stereotypes.

The platform will enable YP to access inclusive SRHR information, to be able to interact and discuss SRHR topics in a safe online space and as needed, be referred to SRH services in Iraq. Also, it helps to strengthen civil society to raise public awareness, advocate, and work towards more adequate and comprehensive SRHR services in Iraq.

The platform content will be aligned to the following statements of Mission, Vision, Values, and Promises, as stated below:

The Platform Audience

The platform will have a primary target audience, which is Iraqi Youth from 18-35 years old.

As for the secondary target audience, they include public and private health facilities, governmental institutions, influencing decision makers, parents and family Heads of Household, and Digital Media Influencers and Content Creators, all in Iraq.

Objectives of the Service

Under this assignment Oxfam is seeking to produce a series of videos to introduce the SRHR Platform to its targeted audcine and other groups in Iraq. The objectives of the Video Series are:

• Announce and celebrate the launching of the SRHR Platform.
• Share the objective and use of the platform
• Highlight the most important features of the platform.
• Explain how to use and maneuver around the platform.
• Promote the platform to its target audience/

Deliverables:

• Conduct a brainstorming session with the project staff to agree on steps needed, as well as develop a service workplan with dates of each part of the service.
• Develop a Scenario Storyboard for the videos to be sketched and planned.
• Designing and production 10 videos in total. Videos are expected to be in motion graphics and expected to be delivered on in two versions, Arabic and Kurdish. And will be as following:
• Create a video to announce the launching of the platform is on the agreed date (TBD)
• Create a video that promotes the platform and its objectives, with Youth as the specific target audience.
• Create a series of (How to) videos to help explain what the platform is and how to use the different features in it. (3 Videos).
• Create a series of Informative Short Videos that talk about some of the key messages of the platform. These key messages include but not exclusive to Safe Online Spaces, SRHR Information for all, and Youth Voices and Engagement. (4 Videos).
• Create a video that celebrates the launch of the platform and encourages Youth to use it.

Kindly note, that all files created will be handed over to Oxfam’s team. The service provider will not own any of the files created and will not share with any other party.

REQUIRED EXPERTISE AND EXPERIENCE

• Experience in Photo and Video creation, and Editing/Montaging videos. (Samples are expected to be shared in the technical offer);
• Experience in Motion Graphics and Animation. (Samples are expected);
• Proven knowledge of Storytelling in videos. (Samples are expected);
• Experience with working in Humanitarian Organizations is a plus;
• Strong communication skills, with the ability to communicate detailed concepts clearly and concisely both in writing and verbally;
• Excellent time management and coordination skills;

Language:

• Fluency in written and spoken Arabic and Kurdish.
• Knowledge of English is an asset.

Reporting Line:

• The Service Provider will work under the overall supervision of the Masarouna Project Manager and the direct supervision of the IRIL Manager and will work closely with the digital engagement officer.