COMMUNITY ENGAGEMENT AND ANALYTICS COORDINATOR

CARE is an international NGO with local staff and community partners in 100 countries. We create local solutions to poverty and inequality, and we seek dignity for everyone every day and during times of crisis. These solutions have a broad range, from disaster response to food and nutrition to education and work for women and girls to healthy mothers and children.

The Digital Community Engagement & Analytics Coordinator will work to create a positive and engaging experience for CARE’s supporters and followers on all social channels (FB/IG/Twitter/TikTok/LinkedIn/YouTube, etc.).

The position will help drive thoughtful conversation among CARE social audiences, coordinating the day-to-day posting of all content, responding to and/or escalating complaints. Through clear and timely communication, this position will help grow and engage CARE’s social media fans and followers to build loyalty and ensure a quality supporter experience.

This position also coordinates CARE’s social media analytics function, providing ongoing reporting on social marketing metrics and related deliverables to inform a responsive strategic approach for all of CARE and Office of the President social media channels. This position supports CARE’s publishing, testing and optimization delivering a best-in-class content experience for CARE’s target audiences.

This position collaborates with CARE marketing, fundraising and advocacy teams to ensure CARE is meeting its audience engagement and growth goals. CARE’s Digital Community Engagement & Analytics coordinator should be a strong communicator, an engaged listener and a creative problem-solver.

This position monitors social media trends, builds online connections for CARE, develops innovative messaging approaches and is passionate about CARE’s mission of saving lives, defeating poverty, and achieving social justice.

Job Responsibilities:

Support Online Community Engagement

• Coordinate CARE’s digital community engagement and audience management; working closely with CARE marketing, fundraising and advocacy teams to ensure CARE is meeting its audience engagement and growth goals.
• Support the development and maintenance of online relationships with CARE Supporters influencers, creators, etc.
• Help establish community management best practices for CARE.
• Create brand relevance and foster audience engagement by initiating conversation around planned content, trending topics, and events, helping translate audience sentiment into potential content and driving relevant marketing, advocacy and fundraising actions and/or programmatic impact.
• Maximize engagement on social platforms through DM, comments, chatbots and/or other strategies.
• Maintain and enforce rules and policies for engaging with online communities.
• Support a clear feedback loop with members of the marketing, advocacy, fundraising, OOP, programs and country office teams as needed to ensure community sentiment is known to relevant CARE teams and to inform engagement.
• Provide back up support for CARE.org

Support CARE’s social media analytics function

• Support CARE’s social media analytics function, providing ongoing reporting on social marketing metrics to inform a responsive strategic approach.
• Coordinate social media reporting processes and related deliverables.
• Help assess CARE’s online content using CARE’s reporting dashboard, third-party analytics tools and platform-native analytics.
• Help inform CARE’s data-driven editorial calendar and rapid-response strategy by providing insight from social listening and other content performance analytics.
• Routinely analyze influencer engagement for optimization by the content team.
• Ensure continuous performance improvement across CARE’s social channels by participating in regular team and cross functional performance analysis meetings where strategic pivots and next steps are defined.

Support CARE’s Online Advocates:

Support CARE’s social media for Advocacy and CARE’s Online Advocates:

• Ensure advocacy messaging priorities are constantly updated and represented in CARE’s editorial calendar.
• Enhance the experience of CARE Online Advocates by providing meaningful interaction and enhancing user-generated content.
• Assist content managers with necessary admin support for contractors and their related assignments as needed.
• Perform other advocacy related marketing duties as assigned.

Demonstrate continuous improvement and support capacity building in this area of practice:

• Work in close collaboration with CARE’s Community Engagement & Analytics Team to pivot based on data analysis of content performance and community reaction.
• Achieve organizational goals and KPIs related to online content with an emphasis on increasing CARE’s audience size and engagement rate.
• Participate in sharing best practices and assets with regional and local colleagues across CARE USA’s operational footprint to build capacity, efficiency, and a stronger global brand.
• Honor and incorporate CARE’s standards for ethical storytelling.

Qualifications:

• BA Communications and/or equivalent of education and relevant work experience.
• 1-3 years in a similar position Experience leading online community engagement.
• Experience with social media analytics and reporting.
• Experience driving continuous improvement and performance results in digital / social marketing.