COORDINATOR, DIGITAL CONTENT

CARE is an international NGO with local staff and community partners in more than 90 countries. We create local solutions to poverty and inequality and we seek dignity for everyone every day and during times of crisis. These solutions have a broad range, from clean water to access to education; from microfinance to ensuring that everyone has nutritious food; from agriculture and climate change to disaster response. CARE puts women and girls at the center of everything we do because they have proven to be the best hope for creating lasting change in the world. Our staff live where they work, which makes us effective at understanding the challenges they face. We’ve been doing this for over 70 years, since World War II. It started with the world’s first CARE Package® of food for the post-war hungry in Europe. Our work today is as important as ever, we believe that poverty and inequality are historic injustices that we can end within a generation, for good. If you share our core beliefs: poverty is an injustice; poverty is solvable; and together, we have the power to end it, join us, and fight with CARE

The coordinator of Digital Content requires a passionate digital storyteller to help tell CARE’s brand story and drive supporter engagement. The coordinator supports the social media by helping to create all of the content published on CARE’s social media properties. This role helps implement a data-driven editorial calendar and rapid-response content strategy to engage CARE’s target audiences and meet CARE’s goals.

The position also assists in meeting CARE’s social media obligations to outside stakeholders, including donors, corporate partners, and collaborative alliances with peer organizations. This position will also support CARE’s influencer engagement and new channel growth plans. This role works with CARE’s U.S. marketing team contributing to projects such as integrated campaigns, global social media activations, paid social content, and media partnerships.

The person in this role will work with the creative and content teams to ensure visual consistency across CARE’s country office channels. This staff person will participate in a global community of practice for social media. The position’s goal is to create a best-in-class supporter experience for CARE’s online fans and followers and to grow the overall size and engagement of the audience.

Responsibilities:

1**. Deliver on CARE’s Social Media and Web Content Strategy.**

This position helps deliver on CARE’s content strategy for all social media channels and the website. This position coordinates:

• All aspects of CARE’s online content delivery, including ideation; research & planning; writing; editing; curating; designing; distributing; publishing, testing and optimization delivering a best-in-class content experience for CARE’s target audiences;
• Collaboration and engagement with members of the marketing, advocacy, fundraising, Office of the President, programs and country office teams as well as external consultants to contribute to CARE’s cross-channel content and production; address external web and social needs, global reports, and campaigns and sync unplanned internal and external digital comms needs with the existing editorial calendar.
• Support front-end layout/design and web publishing for CARE.org’s News & Stories section.
• Provide technical support and CMS back up to CARE’s website manager.

2. Coordinate Influencer/creator engagement

Provide project coordination for CARE’s influencer/creator engagement strategy.

• Assist in identifying, recruiting and retaining influencers/creators that give voice to CARE’s marketing, advocacy and fundraising goals.
• Collaborate with CARE’s entertainment team to optimize celebrity engagement.
• Coordinate influencer network and optimize influencer-generated content, including CARE online advocates and community influencers.
• Produce and distribute social media toolkits for influencers and other supporters.
• Help grow user-generated content pipeline.
• Work with the analytics team to continuously improve the approach in line with performance data

3. Support New Channel Growth

• Support new channel growth by developing content for audience expansion and increased engagement on new channels such as Tik Tok.
• Support decisions to add new channels to expand CARE’s reach and supporter base in service of advocacy, fundraising and brand building.

4. Demonstrate continuous improvement and support capacity building in this area of practice:

• Work in close collaboration with CARE’s Community Engagement & Analytics Team to pivot based on data analysis of content performance and community reaction
• Achieve organizational goals and KPIs related to online content with an emphasis on increasing CARE’s audience size and engagement rate.
• Participate in sharing best practices and assets with regional and local colleagues across CARE USA’s operational footprint to build capacity, efficiency, and a stronger global brand.
• Honor and incorporate CARE’s standards for ethical storytelling.

Qualifications:

• BA Communications and/or equivalent of education and relevant work experience.
• 1-3 years in a similar position
• Experience designing and managing social media content
• Experience with influencer/creator engagement on social media
• Experience working with diverse populations and/or in a global context.