APAC Tax Brand, Marketing and Communications Leader

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

The function is made up of over 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications & Employee Engagement; Corporate communications.

BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

The opportunity

The tax and business environment is dominated by change as the market experiences unprecedented developments in tax legislation, including global trade and customs. Compounding all this is the rapid pace of technology advancements and affordability is making it easier for companies to challenge all functions and reimagine how they work and operate. In this increasingly complex era, EY Tax is building a better working world by fostering a new standard of service – helping clients revolutionize their tax functions, legal departments and human resources to become agile, cross-border, digitally-enhanced operators as the next waves of innovation continue to break.

Your Key Responsibilities

The APAC Tax BMC Leader is a critical role within the Global Tax BMC team and the APAC BMC team for shaping the future direction of leadership positioning, priority solutions and marketing programs. Driving collective collaboration across the Tax business, this leader will help develop integrated strategies that align to the APAC Tax priorities to establish the leadership vision, support go-to-market activation, elevating the EY purpose, brand and market position across the Area. Through devising and executing all aspects of strategic go-to-market enablement and communications programs, the leader will inform, educate, engage and brand the Tax practice, Law and People Advisory Services across the APAC countries.

This role is responsible for aligning the Global Tax BMC strategy and integrated programs with the APAC Tax prioritized market opportunities to deliver on the practice’s ambition and goals. Taking these strategies to the next level, the Leader will work closely with APAC Tax leadership, APAC Area BMC colleagues and Regional BMC team members to channel relevant and brand-building content and go-to-market materials through effective deployment plans to reach and engage with an expanding base of client buyers.

Supporting the APAC Tax leadership, the effective candidate will be able to set the leadership communications agenda and develop messaging that both engages and inspires internal and external stakeholders. Building the external profiles and visibility of the APAC Tax Leader and other leaders as well as helping to raise APAC Tax in the external dialogue around key issues is an increasingly important responsibility.

This position is also accountable for:

• Providing strong leadership, management and governance that upholds EY standards, quality and brand guidance.
• Serving as BMC executive sponsor of key events, (e.g., Executive Tax Update, Asia-Pacific Tax Symposium) overseeing content, presentation execution and brand elements
• Working directly with APAC Tax Leaders and specialty practices leaders to execute all aspects of brand, marketing and communications
• Collaborating with Global Tax BMC and APAC BMC colleagues on key programs, campaigns and initiatives, that span markets and continents to support our global mindset, consistent branding and relevant messaging
• Building and maintaining strong relationships and work extremely collaboratively across the BMC team and across the service lines of Tax, Assurance, Consulting, and Strategy and Transactions services
• As a member of the APAC Tax Leadership team, provide BMC counsel that inspires our Tax, People Advisory Services and Law professionals on how we can succeed in the markets we serve

This role will be a core member of the APAC BMC and Global Tax BMC leadership teams. Success in this role will be demonstrated through the establishment of trusted BMC advisor relationships with APAC Tax executives, delivering robust reporting, meeting business objectives and manage key stakeholders, while executing marketing and communications strategy and plans.

Skills And Attributes For Success

• A strong team player, comfortable working collaboratively, virtually and independently
• Excellent communication and networking skills – able to effectively manage and influence senior leaders as well as a broad range of internal and client facing professionals
• Ability to work in a high pace, agile environment, managing multiple priorities effectively
• Ability to synthesize complex information into simple, high impact messages
• Ability to consult, plan, execute and report simultaneously

To qualify for the role, you must have

• A track record of developing creative and credible ideas for content and communications
• Strong understanding of business strategy and economic concepts and disruptive innovation required to keep up with latest developments, including the environmental factors that may impact EY and its markets, particularly in the areas of technology and regulation
• Experience in a cross-border role, successfully managing multiple complex projects at an Asia-Pacific or Global level
• 10 years+ mid-senior level internal and external communications experience in B2B environment
• Demonstrated experience in digital marketing and channel management
• Good understanding of the relationship between internal communications and external marketing
• Excellent writing, communications and presentation skills and abilities
• Practical understanding of public relations and social media strategy and ability to see through execution
• Proven experience in program and event concept and content execution, and the design and delivery of project KPIs and metrics

What We Look For

We’re looking for an experienced, high-performing energy individual who comprehends complex business problems and can translate their significance to engage hearts and minds of our professionals, teams, stakeholders and clients. To succeed in this role, it is imperative that the individual embraces change and innovation in order to ensure that we can continue to deliver world-class BMC initiatives in an ever-changing environment.

What We Offer

As part of this role, you’ll work in a highly integrated, global team with the opportunity and tools to grow, develop and drive your career forward. Here, you can combine global opportunity with flexible working. The EY benefits package goes above and beyond too, focusing on your physical, emotional, financial and social well-being. Your recruiter can talk to you about the benefits available in your country. Here’s a snapshot of what we offer:

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

Please apply to this role only through the ‘Apply’ link (not through the local office). Your application will then be routed to the appropriate recruiting team.

The exceptional EY experience. It’s yours to build.

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