3054282 I WVL I Call for Tender – Campaign adaptation and Social Media engagement plan

Campaign adaptation and Social Media engagement plan.

As part of the “Enough”, Global Campaign

Implementation during the month of February

1. BACKGROUND INFORMATION:
2. Beneficiary Country: LEBANON
3. Contracting Authority: WORLD VISION LEBANON (WVL)
4. Background:

World Vision is a Christian humanitarian organization working to create lasting change in the lives of children, families and the most vulnerable communities. World Vision Lebanon is committed to the Lebanese community and Syrian refugees, especially children and families living in vulnerability.

The world is facing a major hunger crisis, impacting over 25 million children at risk of starvation and 149 million facing stunted growth due to a lack of nutritious food. This not only threatens children’s right to life but also hinders their potential, leading to a lifetime of poor health, limited education, and increased vulnerability to violence. Urgent action is needed to address this systemic failure.

World Vision is launching a global campaign over the next three years to mobilize citizens and leaders to create a world where every child has enough nourishing food to thrive. The goal is to impact 125 million children by 2026 through a two-pronged approach: ensuring hungry and malnourished children are visible and prioritized in policies and funding, and improving access to nutritious food and resilience.

To achieve the first goal, World Vision aims to better account for children in need through improved measurements, working with governments and donors to create child and nutrition-sensitive policies and funding. The second goal involves scaling up food and cash assistance, school meal programs, promoting micronutrient supplementation, empowering girls, advocating for a qualified community health workforce, and regulating the production and distribution of children’s food.

The Enough Campaign seeks to address the immediate crisis while preventing future hunger and malnutrition crises through a comprehensive and systemic approach.

Child hunger is at its worst in generations. Children are bearing the brunt of an unequal food system disrupted by conflicts and climate change. Every child deserves the food they need to develop a healthy body and mind. Every family has the right to be able to put enough of the right food on the table.

1. Overall Purpose:

World Vision International will bring:

1. Focus on Vulnerable Children, Child Participation, and Gender Equality
2. Local to Global Advocacy and Engagement:.
3. Faith Engagement:
4. Communications, Influencing, and Public Engagement:
5. Provide direct support to children in need at the grassroots level.

Therefore, to leverage the contextualized campaign, WVL is actively seeking creative opportunities to adapt and enhance the campaign through:

1. Adaptation of the Arabic Name and Slogan:

Develop an Arabic name and slogan that resonates culturally and effectively communicates the campaign’s message and create an Arabic logo design aligned with the logo of the global “Enough” campaign.

1. Generation of 2 or More campaign concepts.
2. Create at least two distinct concepts for social media to reach a wider audience and maximize impact as well as public engagement plans

Kindly be advised that freelancers are encouraged to submit their applications.

1. – Target Audience:
2. Lebanese Nationals (Primary mothers and fathers, caregivers, any person working with children)
3. LNGOs, INGOs, Community-based organizations, Faith-based organizations, civil society organizations, international organizations, human and child rights groups
4. International Donor Community
5. Law makers
6. Policy influencers
7. Local and national Government officials
8. Parliamentary committees
9. TV/Radio spots would be primarily directed to an audience of parents and caregivers in specific.
10. -Start date & Period of implementation of tasks:

Period of implementation of tasks as of the first week of February 2024 until the 3rd week of February.

1. SCOPE OF THE WORK:
2. A- Adaptation of the Arabic Name and Slogan:

Description of the Assignment: The media agency or freelancer will customize the campaign name to align with the Lebanese market, ensuring consideration of potential repetitions and checking if the name has been previously used by others.

Generate an Arabic logo that is reflective of the global logo design.

Produce a series of this logo designed for various purposes, utilizing colours that align with World Vision’s visibility standards.

1. B- Social Media Strategy:

Description of the Assignment: The media agency or freelancer will generate a minimum of two social media strategies to emphasize the campaign, addressing the findings and the call to action.

Close collaboration will be maintained with the communications department at World Vision Lebanon to ensure that the strategies effectively reach the precise target audience. These strategies should encompass various elements such as types of visuals, required resources, social media engagement plans etc… to optimize the impact of the campaign.

FEE PROPOSAL

The applicant is requested to provide a proposal or quotation of the fees/cost for services, which will be rendered. The fee proposal should consist of:

1. Please note that the fee prop should incl the revision as per the feedback provided by WVL on products
2. A breakdown of the costs of each deliverable
3. Number of working days
4. Number of travel days
5. Cost to hire equipment for the length of the production, if needed
6. Any other costs

The applicant must acknowledge that World Vision Lebanon has the right of selection for the products mentioned above. That said, the consultant may be appointed to conduct one or more of these activities, as agreed between both parties.

1. EXPERTISE AND QUALIFICATIONS:
2. Knowledge and experience

The agency/freelancer should have the following knowledge and experience:

.

1. Proof of experience (portfolio) should be submitted with the application to bid.
2. Proof of previous media and public engagement campaigns
3. Technical requirements
4. Develop a series of logo designs
5. Adobe Illustrator and Photoshop
6. Competencies
7. Artistic creativity and Proficient writing abilities
8. Excellent planning and organizational skills.
9. Proven ability to meet deadlines.
10. Able to work effectively with World Vision and relevant stakeholders
11. Able to work in a culturally diverse environment.