Research Analyst

The Reuters Integrated Marketing team is looking for a Research Analyst to surface and champion data-driven insights to arm our global Professional Marketing and Sales departments. The Research Analyst is a solution-oriented team player with the ability to deliver compelling research arguments which will help generate revenue.

The Research Analyst will work with the Reuters Sales and Integrated Marketing teams to develop insightful and actionable research to be used in sales strategy and positioning across all brand categories. They will work cross-functionally in the planning, creation and communication of trends and insights through data analysis and storytelling.

The Research Analyst will have experience mining research and analytics data to draw meaningful insights that deliver creative and compelling conclusions and recommendations. This person will be responsible for compiling, analyzing and interpreting marketing research data, writing client reports and constructing analysis for client presentations. The Research Analyst will also serve as a lead in helping craft and execute branding studies for existing campaigns.

The role requires a strategic thinker who can cut through the clutter of information and identify the key findings that will answer client needs, as well as asking and answering questions from research outcomes.

Responsibilities:

• Use research to create stories that articulate and demonstrate Reuters audience strength in reaching key demographics versus the international media competitive set.
• Work and collaborate cross-functionally across the organisation to develop and package insights effectively for internal and external use.
• Work with Sales team to understand specific advertiser objectives and produce compelling research arguments that deliver against these needs, demographics and geographies – to support client and proactive pitch proposals.
• Support the Sales team by troubleshooting complex audience inquiries from clients and agencies, through detailed data analysis.
• Work with the wider integrated Marketing team to agree propositions and convert insights into persuasive communication messaging.
• Be a creative thinker who can turn insights and trends into compelling and creative stories by leveraging primary and syndicated data sources
• Research, analyse and report on changing consumer behaviors and media industry trends
• Serve as a liaison with the data and insights team in NY to help support content recommendations
• Respond to RFPs and manage day to day requests from start to finish
• Support the execution of primary research studies
• Help provide strategic sales positioning to differentiate Reuters.com and audience in the marketplace
• Liaise with third-party data providers and vendors
• Lead client campaign effectiveness research studies pre, during and post campaigns

Qualifications/Requirements:

• 3+ years experience within a data/research role, ideally within the media industry
• Successful candidate must be a strategic thinker with a strong interest advertising/media research and consumer insights
• Data storytelling ability
• Team player with strong communication and interpersonal skills. Focused on cultivating and growing strong internal and external relationships
• Flexibility to work effectively under pressure, within a group or independently
• Curious about consumer behavior and media usage
• Capable of handling multiple projects in a fast paced, deadline driven environment
• Act proactively to anticipate and deliver on sales requests and client needs
• Ability to work efficiently and accurately with excellent attention to detail
• Advanced knowledge of Microsoft Excel and PowerPoint
• Extensive knowledge in digital and/or social syndicated research surveys and tools, including IPSOS, GWI, Google Analytics

What’s in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• COVID-19 Response: Currently working remotely and following local COVID-19 bylaws and guidelines with the majority of our offices being remote until July 2021. Upon return, we will be embracing a hybrid work environment consisting of in-office and remote work
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
• Wellbeing: Comprehensive benefit plans; company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on thomsonreuters.com.