In this course you will know: 1. Complete understanding of CM360 2. Uses and benefits of CM360 3. How it fits in programmatic ecosystem 4. Trafficking workflow 5. Setup Advertiser, campaigns, Placements, Sites, Ads and creatives 6. How to setup floodlight configuration 7. How to create Remarketing campaigns This course is useful for students and professionals who are looking to get programmatic advertising skills and get an edge in their career. This course is one stop course for learning operational and conceptual knowledge on DoubleClick Campaign Manager CM360 is one of the most used Ad Server and used by likes of Apple, Amazon and Disney By learning this course, you will be easily able to apply for Ad Ops positions and Programmatic Advertising positions – both strategic roles and operations. In this course I will create campaigns with one hypothetical client – eToro I will also share the best practices at each step to give you an understanding of how professionals in Advertising agencies use this tool Here is the agenda of the course: Video 1 : Introduction to CM360 Video 2: Platform Walkthrough of the UI Video 3: Trafficking workflow in CM360 Video 4: Create an advertiser Video 5: Create a campaign Video 6: Create Placements Video 7: Upload creatives in the advertiser Video 8: Download Tags in different formats for both tracking Ads and standard Ads Video 9: Floodlight configuration in CM360 and how to generate conversion pixels Video 10: Create Audiences and create remarketing Ads using the Audiences Tags: Digital MarketingMarketing
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