What you’ll learn Course provided by: The Retail Banking School, Lisbon, Global Banking, Fintech and Business school. Course Plan: 1. Introduction to Marketing Management 2. Principles of marketing management effectiveness 3. Target market analysis 4. Segmentation and positioning 5. Development of a marketing package 6. Pricing 7. Distribution and promotion 8. Marketing Management and Сontrol Course Instructor: Zhansaya Berdikulova, Regional Coordinator of the leadership development project in schools of Kazakhstan,
certified coach, leadership development coach Master of Economic Sciences of M.Auezov South Kazakhstan University A little about me: My name is Zhansaya, but for you I’m just Saya For the last 10 years, I have been teaching adults and children leadership, communication, conflict management, decision-making, planning – all the flexible skills necessary for life and work. In addition, I teach trainers and teachers who further transfer this knowledge and skills. Higher economic education in the field of management and marketing helps me to lead leadership not only as a life skill, but also as a professional for becoming top managers and managers. I wish you new knowledge and hope that the course will be useful and effective for you! Let’s get started! Linked Topics: Tags: MarketingMarketing FundamentalsMarketing Management
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