Analyst – Co-Brand (Hybrid)

There’s never been a more exciting time to join United Airlines. We’re on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we’re growing – in the years ahead, we’ll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run “Business Resource Group” communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

At United, we take creativity to new heights. And our Marketing and Loyalty team uses that creativity to fuel industry-leading brand and products. From our product offerings to our loyalty programs and many other partnerships, these teams work hard to make sure we have the best in the business – for our millions of customers and MileagePlus members. Help craft a United experience that goes beyond just flying with us and join a team that makes it their mission to build great products and experiences for our customers to enjoy.

Job Overview And Responsibilities

This position is responsible for delivering marketing campaigns and promotions which drive MileagePlus and Co-brand Card revenue, retention and profitability. The position’s focus will be supporting Co-brand initiatives which may include but are not limited to driving customer retention and engagement across multiple channels, assessing the current competitive environment and supporting ongoing portfolio spend campaigns. Collaborate with Co-brand Card partners, Loyalty and Marketing and United partners, as appropriate, to deliver programs, promotions, and communications.

Marketing
Create and implement retention campaigns to prevent cardmembers from cancelling their cards
Work with internal and external stakeholders in executing marketing campaigns in different channels including email, member statement, direct mail, online display and social media, among others
Obtain approval from all internal and external stakeholders before launching marketing campaigns
Perform competitive benchmarks and make recommendations about additional benefits required to ensure our co-brand cards remain competitive in the market

Partnership program management
Oversee program operations and resolve issue inquiries from partners and stakeholders
Work closely with partner(s) on ad hoc projects focused on driving growth, retention and customer experience.

Analysis
Collaborate with Data Analytics to measure effectiveness of retention and growth strategies and to develop future tests and promotions
Establish on-going campaign implementation and tracking standards for more accurate result tracking
Publish and present monthly cardholder engagement dashboard to a broader group

NOTE: This position provides a hybrid work schedule including a combination of days worked at our Chicago office and remotely.

United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “preferred” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!

What’s Needed To Succeed (Minimum Qualifications)
Bachelor’s degree
3+ years of relevant, analytics-focused experience
3+ years of applicable experience in marketing, sales, partnerships or project management
Partnership marketing and integrated marketing knowledge
Marketing strategy and execution experience across email, direct mail and web channels
Strong written and verbal communication skills
Planning and organization skills
Ability to collaborate, gain alignment cross-functionally and manage conflicts
Must be legally authorized to work in the United States for any employer without sponsorship

What will help you propel from the pack (Preferred Qualifications):
Master’s degree in Marketing, Business Administration or related discipline
Prior lifecycle marketing/CRM experience
Prior airline or travel industry experience
Prior partnership or credit card marketing experience
Understanding of or prior experience in credit card or travel industry loyalty programs
Creative thinking and innovation propensity
Results-oriented attitude

Equal Opportunity Employer – Minorities/Women/Veterans/Disabled/LGBT

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