Trade Marketing Associate

POSITION SUMMARY: Work with the Trade Communications Manager to help implement and evaluate trade communications strategy and plans which meet profit and sales objectives for Luxco.

ESSENTIAL FUNCTIONS/SKILLS:

The essential functions of the position include, but are not limited to:

Trade Communications:

·        Help manage day to day trade communications – communications from Luxco to Luxco sales team, distributors and accounts

• Meet with Sales Team/Distributors on regular basis (~20% of their time) to gain better understanding of our focus brands, competitive set and distributor go to market strategies
• Develop strong relationships with vendors
• Responsible for curating and developing content for marketing alerts to the field

Corporate Communications:

• Help maintain the corporate website to ensure messaging reflects corporate goals and objectives, and that the site serves as an effective communications tool for all audiences
• Responsible for maintaining trade portal (DAM, news, brand pages, etc.)
• Uploading new items/elements
• Work with Brand Teams to remove any outdated items/elements

ShopLuxco:

• Responsible for management of corporate premiums site and partnerships – work with the Sales and Brand teams to figure out strategy for program items and to keep items refreshed
• Responsible for sourcing of all corporate premiums and management of the program

Storefront

• Work with vendor to maintain and manage Luxco’s print-on-demand site
• Work with Brand Teams to upload new items and/or remove outdated items
• Manage requests for customized projects from Sales Team

Core Brand Management:

• Manage our core brand work, which includes, but not limited to:
• Developing POS creative as needed to support non-focus brands
• Work with the Sales team to develop strategies for non-focus brands as needed
• Package redesigns
• Social Media content
• Core brands are the smaller regional brands that are not supported with Brand Managers
• Manage relationship with our rebate service vendor

Budget:

• Accountable for understanding A&P communication budget details and administration
• Understand what the budget covers/what is included in the budget
• Understand the importance of GL codes and how to properly code them
• Cut and process purchase orders for vendors

BEHAVIORAL COMPETENCIES: Influence, Collaboration, Strategic Thinking, Customer Focus, Achieving Results,

PRINCIPAL RELATIONSHIPS: Brand team, Sales, Operations, Vendors, and Advertising Agencies

EDUCATION AND EXPERIENCE:

• B.A/B.S. Degree
• Minimum 1-3 years experience in consumer packaged goods marketing.
• Proven leadership and strategic abilities.
• Proven ability to communicate cross functionally.
• Must have excellent written and presentation skills.
• Proven ability to work effectively in/on teams.
• Must be able to multitask.