TikTok E-Commerce – Campaign Marketing Manager, UK

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire – for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.

We are looking for passionate and talented people to join our team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.

This role sits within the e-commerce marketing team. You will be responsible for managing marketing related projects and campaigns in order to drive awareness and support the growth of TikTok’s new e-commerce product, TikTok Shop.

Responsibilities:
– Receive, gather and select marketing opportunities from different cross-functional departments and develop them into marketing activities supporting the awareness growth of TikTok Shop
– Lead the marketing planning and execution for the launch of high profile brands and creators on the platform, putting creativity and innovation at the forefront of the strategy
– Liaise with the campaign team to define marketing plans and support execution of e-commerce large scale marketing campaigns using key marketing channels
– Building briefs for campaign marketing materials (creative assets, PR, creators etc)
– Support the launch of consumer focused initiatives including campaigns, content creation and social media strategy
– Manage and lead special projects that support the growth and awareness of TikTok Shop
– Marketing landscape research and insights, bringing fresh ideas to the table, and keeping a finger on the pulse of competitors
– Creation of process in a complex and growing business

Qualifications

– Bachelor’s degree or above, 3-5 years of relevant marketing experience, e-commerce marketplace experience preferred;
– Strong communication skills and ability to work cross-functionally across multiple projects;
– Creative and innovative mindset;
– Experience in independently planning and executing marketing campaigns;
– Familiar with TikTok short video and live-streaming ecosystem as well as other social media platforms eg. Facebook, Instagram, Whatsapp, etc.;
– Self-motivated, strong communication and project management skills;
– Adaptable to a fast-paced and changing working environment with a background working across different cultures;
– Experience working with third-party stakeholders, managing creative agencies and brand partner relationships

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.