The Coca-Cola Company is transforming its approach and capabilities as it relates to Marketing data becoming more consumer centric – delivering data that will enable distinctive, competitively advantaged Marketing. Integrated data strategy, sourcing, management, and accessibility are at the heart of this transformation and TCCC is building dedicated global leadership and teams to ensure the provision of an end-to-end data platform across all markets.
The Eurasia Middle East Operation Unit Shopper Marketing Data Manager, as a part of the Global Platform Services Marketing Data team, will work closely with the Eurasia Middle East Operation Unit to develop our next generation data strategy and lead our OU and agency partners towards it. He/she will be on the pulse of industry-leading marketplace-wide shopper marketing data capabilities and lead crafting the most thought-leading, effective shopper marketing data solutions.
This covers 2 core areas of data utilized by our teams:
Scan/Retail Audits partners and protocols (RMS/Scan Data)
In Home Panel partners and protocols (e.g. Kantar, Nielsen, Ipsos)
What You’ll Do for Us:
Lead the relationship with current data suppliers, partnering with Operating Units and Global Platform Services teams, guaranteeing optimal service delivery and its enhancement
Be a partner to the Marketing Services Analytics team, Platform Services Data and Technology teams, OU Human & Commercial Insights teams, OU Strategy and Category partners
Work with the above to assess new data suppliers. Support current, active initiatives, services, and pilots
GLOBAL LIAISON & ALIGNMENT – PLATFORM SERVICES
Sync MENA OU with Global Team standards and ways of working and aligning data needs and roadmaps with strategic data partners
Input into the shaping of protocols and diagnostics to deliver the best shopper data landscape for the whole TCCC system, effectively promoting innovation, data scalability and standardization
INDUCTION & TRAINING
Train and/or manage the agency run training of MENA OU associates on datasets, access, independent analysis and interpretation
Promote the data to ensure it is embraced and used appropriately to produce excellent business outcomes
BUSINESS REPORTING/DATABASE MANAGEMENT
Define data delivery requirements, ingestion, cleaning, metric construction, data harmonization (GTC) and warehousing so that data is consistent, comparable, and accurate across our foundational shopper information base
Anticipate business needs and deliver process and technology solutions to integrate, streamline, and harmonize data among our various providers
BUDGET + QUALITY CONTROL
Data Budget Management including Budget/ Subscription/ PO/ SOW management. Working with the OU Procurement/Finance team to ensure finance process adherence
Working with our core providers across Consumer, Shopper, Performance to ensure quality questionnaire/stimulus translation including Brand/Attribute/Module Updates/Sampling design
Data quality investigation (sample design, universe update, ad hoc research to validate…)
Qualifications & Requirements:
Must understand full data ecosystem and life cycle. How to acquire, store, organize, manage data. Must understand how to integrate multiple platforms so data from disparate systems is more easily accessible
Marketing & consumer/shopper knowledge & experience using marketing data to solve business problems and developing marketing data driven stories and recommendations will be a strong advantage
Demonstrated familiarity with statistical techniques and tools for data exploration. Familiarity with market mix modeling, and experimental design & interpretation is a plus
Industry-leading partnership Management: The ability to evaluate and ensure that vendor performance meets or exceeds defined performance standards and adheres to overall company policies and procedures
Network/Resources: Ability to develop diverse network/resources to leverage “best in class” knowledge, approaches, and processes
Ability to understand and communicate the larger picture, tell data driven stories to a variety of seniority levels. Ability to influence multiple stakeholders and handle conflicting priorities
Mastery of basic reporting and data visualization using appropriate software
Related Work Experience: Minimum of 6 years of work experience, marketing expertise. Must have strong hands-on experience in retail audit, 5 years preferred. The required focus is on the relevance of the recent work they’ve done as it pertains to this role. Needs to have experience working across teams and geographies in a complex, global environment leading or leveraging teams of internal and external resources. Experience in a global role preferred. Ideally needs to have worked in roles that have developed both strategic and operations capability.
Education Requirements: Bachelor’s Degree required; MBA or Advanced Degree preferred
Leadership; Media Planning; Consumer Trends; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; Channels Strategy; Project Management; Market Research; Influencing Decisions; Brand Positioning; Microsoft Office; Communication; Analytical Techniques; Social Media Strategies; Problem Solving; Syndicated Research; Brand Storytelling; Retail Marketing Strategy; Channel Management
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
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