World Food Programme
- Develop and maintain a pipeline of fundraising campaigns across Facebook and Google.
CONTENT CURATION
- Work either internally (with support from the Supporter Experience Team, Global Support Acquisition Team or CAM ) and externally (with an agency) to develop a regular flow of fundraising content.
- In collaboration with other members of the Supporter Experience and Acquisition Team, work with CAM colleagues in Creative Studio, Regional Bureaus and Country offices to source and review content.
CREATIVE PRODUCTION
- Draw on previous data and insights to develop and own highly effective fundraising appeals for digital channels i.e. copywriting, fact-checking, scriptwriting, briefing designers/video producers).
- Coordinate the fundraising creative used on paid platforms through internal clearance processes and address/manage any creative feedback.
- Lead on campaigns developed externally with the creative agency, including briefing and project management.
- Manage the process of translating campaigns developed English in other languages (ES/FR/DE/AR) and vice versa.
RUNNING CAMPAIGNS & ANALYSIS
- Build/launch campaigns in Facebook and Google.
- Build new segmentation strategies , explore new targeting approaches and paid media platforms.
- Monitor financial performance of campaigns and perform thorough data analysis to identify and address the source of poor performance.
- Optimise and improve campaign performance (creative optimisations, audience optimisations, placement optimisations)
- Manage and move budgets across campaigns and audiences to maximise financial returns.
- Develop a pipeline of priority tests and execute them, collaborating with data/insights colleagues to draw reliable conclusions and reportable insights.
- Contribute insightful commentary and analysis to the Supporter Experience Team reports and presentations.
DELIVERABLES AT THE END OF THE CONTRACT
A portfolio of highly efficient retention campaigns (primarily Facebook and Google) that successfully maximise funds from existing supporters globally, in line with agreed fundraising targets.
Qualifications And Experience Required
Education
- University degree in a relevant discipline (e.g. marketing, communications, international relations)
Work history
- At least six year of years of progressively responsible professional experience in relevant areas (digital marketing, creative/media agencies, UN agencies), with expertise in managing global paid media campaigns.
Technical skills
- Planning and management global social media campaigns
- Copywriting for international development/humanitarian causes
- Expertise in social media metrics and analysis
- Creative agency and media agency management
- Reporting and influencing within a UN agency
- Creative production for global social media campaigns
- Digital advertising platforms (Facebook Ad Manager, Google Ads, Twitter Ads, LinkedIn Ads)
- Digital marketing analytics (Google Analytics, Tableau)
- Project management tools (Trello, Asana)
- Expertise in campaigns using custom lists/customer match
Soft skills
- Excellent organisation and prioritisation skills
- Analytical skills and high attention to detail
- People-oriented: a collaborative and supportive team player
- Highly data-driven and results-driven
- Creative thinker, with a solutions-oriented mindset
- Proven success in an international environment
- Flexible and adaptable to change
- Available to work out of hours when required
Language(s)
- Excellent command of spoken and written English (Native or C2-level English)
- Intermediate knowledge of one of the following languages would be a plus (Arabic, French, German, Spanish).
Terms and Conditions
Short-listed candidates can be subject to written assessment.
WFP offers a competitive compensation package which will be determined by role’s responsibilities and deliverables. This consultancy assignment is renewable upon funding.
Visit the website for detailed information on working with WFP: http://www.wfp.org – Click on: “Our work” and “Countries” to learn more about our operations.
Qualified female applicants and qualified applicants from developing countries are especially encouraged to apply.
WFP is committed to diversity and inclusion within its workforce, and encourages all qualified candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the Organisation. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the selection & recruitment process, and for work-related needs upon joining the Programme.
WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status. WFP has zero tolerance for sexual exploitation and abuse, any kind of harassment, including sexual harassment, abuse of authority or discrimination. All selected candidates will, undergo rigorous reference and background checks.
No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.
We greatly appreciate your interest in WFP and joining our mission to achieve Zero Hunger by 2030
Saving Lives, Changing Lives!
To apply for this job please visit www.impactpool.org.