Supporter Engagement Officer Americas

Are you an experienced digital marketer looking to utilise your expertise to support our mission for a world where human rights are enjoyed by all?

JOB PURPOSE

This is an exciting opportunity to join the Americas Regional Office, working together for human rights change. We are looking for a Supporter Engagement Officer to engage and retain our supporter base in countries where Amnesty does not have a formal presence in the region with a focus on, but not limited to, email marketing.

The Supporter Engagement Officer will design and implement audience journeys to grow, develop and mobilise Amnesty International’s supporters in Latin America and the Caribbean.

ABOUT YOU

As an experienced digital marketer, you will have knowledge of digital content creation, both in English and Spanish, for Latin American audiences. You will be able to analyse and report on digital marketing KPIs, using this data to improve audience engagement, and you will show a commitment to the values and behaviours of Amnesty International, including the principles of anti-racism, anti-oppression, anti-sexism and equity.

Experience in the non-profit sector is desired but not essential, particularly in campaigning and fundraising.

MAIN RESPONSIBILITIES

• To help grow and develop new online audiences and increase the engagement of existing Amnesty supporters in Latin America and the Caribbean, particularly in countries where we do not have a formal presence.
• To design and deliver regional supporter journeys for audiences in countries where Amnesty doesn’t have a formal presence on a range of campaigns.
• To write and produce compelling human rights content in Spanish and English that inspires, empowers, and mobilizes our audiences to get involved in our campaigns and activities; primarily for HTML emails, but also for other content types when applicable (eg digital adverts, videos, animations, blogs, etc).
• To set up email campaigns, by templating HTML emails; commissioning translations and proofreading content; monitoring engagement, analysing data, and producing reports; and developing clear segmentation strategies.

SKILLS AND EXPERIENCE

• Significant proven experience of digital marketing in the Americas with expertise in email marketing.
• Excellent written communication skills in Spanish and English.
• Experience in digital content creation, particularly for Latin Americas audiences, including copywriting in Spanish and English, and HTML email design.
• Experience in mass-mailing and CRM tools, preferably Engaging Networks.
• Demonstrated expertise in audience segmentation, split testing, and response analysis and optimisation for email.
• Analysis and reporting on digital marketing KPIs, including conversion and cost metrics.

Please see the attached job description for more information on responsibilities, skills and experience required.

ABOUT US

Amnesty International is a global movement of more than 10 million people who campaign for a world where human rights are enjoyed by all. We reach almost every country in the world.

Our aim is simple: an end to human rights abuses. Independent, international and influential, we campaign for justice, fairness, freedom and truth wherever they’re denied. And whether we’re applying pressure through powerful research or direct lobbying, mass demonstrations or online campaigning, we’re all inspired by hope for a better world. One where human rights are respected and protected by everyone, everywhere.

At Amnesty International, we are passionate about what we do and we are proud of our achievements as a movement. To compensate our employees for the critical work they do, we reward them through a combination of an attractive and sector competitive salary and benefits package, high levels of engagement and involvement, and a commitment to employee development.

Benefits include 37 days annual leave (inclusive of public holidays and grace days), pension scheme, employee assistance programme, life assurance and many more benefits designed to suit your own personal lifestyle. All of this, in a professional, engaging environment.

For further information on our benefits, please visit https://www.amnesty.org/en/careers/benefits/

WHAT WE HOPE YOU WILL DO NEXT

If you are talented, passionate about human rights and want to use your skills, knowledge and experience to change the world then we would encourage you to click ‘Apply for this Role’ below.

Freedom, Justice, Equality. Let’s get to work.

N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.**

Amnesty International is committed to creating and sustaining a working environment in which everyone has an equal opportunity to fulfill their potential and we welcome applications from suitably qualified people from all sections of the community.