Area Retail Manager


LVMH’s Perfumes & Cosmetics activities benefit from exceptional dynamism that relies on both the longevity and development of key lines, and on the boldness of new creations.

The brands cultivate what makes them unique and is guaranteed to make them stand out for their devotees in a highly competitive global market. The success of the Perfumes & Cosmetics division depends on finding the right balance between major historic Houses such as Parfums Christian Dior, Parfums Givenchy and Guerlain, and young brands with strong potential like Benefit Cosmetics, Fresh and Make Up For Ever…

All are driven by the same values: a quest for excellence, creativity, innovation and perfect mastery of their image.

LVMH Perfumes & Cosmetics Middle East manages 8 different brands. LVMH P&C Middle East oversees an area of 47 countries in the Middle East, Europe, Africa, and India with subsidiaries and agents’ structures.


As Area Retail Manager, you will have multi-brand responsibility for both Duty Free and Onboard sales (Airlines) for the Givenchy & Kenzo brands. You will be responsible for developing these brands in line with the company’s vision and values whilst managing all sales related activities in the assigned region. You will be accountable for evolving and executing business strategies to deliver or exceed the business objectives while growing market share and profit.

Your main responsibilities in this role include:

Business Development

Develop a business plan and sales strategy (both sell-in and sell-out) for the region that ensures the achievement of company sales goals and profitability
Visit key account clients on regular basis (+ market visit reports)
Ensure adapted stock levels and relevant assortment per airport
Conduct studies per POS and customers analysis to anticipate market developments and new opportunities
Recommends distribution changes based on results, image and compliance with brand requirements (decision to open or close doors)
Negotiate spaces and ensure compliance of our locations, review plans designed by the concept department and ensure good communication with the local architect

People Management

Oversee the recruitment, evaluation, and development of LVMH Fragrance brands team leaders and beauty advisors
Build a relevant commission and incentives scheme strategy in order to reach the targets
Carry out a monthly follow-up of the sales performance of the sales force (BA productivity)


Negotiate and coordinate the regional Middle East Travel Retail marketing plan according to guidelines and strategy in collaboration with the marketing team
Forecast POSM/GWP needs for each account for instore promotions and coordinate timely delivery
Forecast novelties based on historical product sales and MOP guidelines
Coordinate merchandising planograms adapted to each airport specificities and follow-up on visual implementation

Finance Management

Full responsibility on the P&L for your airports
Establishes sales and investments budgets and re-forecast per account in line with company guidelines
Monitor the sell in and sell out activity and investment for each client (sales, investments, EBIT) and ensure the achievements of sales objectives and budgets
Coordinate and consolidate financial reporting and review regularly the budget


Minimum of 5 years in a similar managerial role
A curious, creative, dynamic, and proactive personality, who’s autonomous and able to multitask while respecting deadlines
Someone with a real luxury and cosmetic affinity, and business-oriented
You will have expertise in Retail, sales techniques and business development for a multi brand portfolio
Comfortable with all aspects of merchandising; including cleanness, stock rotation and inventory
Strong communication and negotiation skills
Solid understanding of business commercials, business acumen mindset, and P&L exposure
Strong in leadership and in people management with experience in building effective teams
Service-oriented: ability to see every detail and always think about improvements
Must be fluent in English. Arabic & French is a plus

Additional information

A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
As part of LVMH, PCDO offers Career opportunities with a worldwide presence and continuous growth within 75 distinguished Houses.

*This is a tempoary mat leave cover for appox 5 months strating mid- late March*

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