Social Media Strategist


Overall ResponsibilityRefugePoint seeks a full-time, remote Social Media Strategist to join our growing Development and Communications team. Reporting to the Senior Communications Manager, the Social Media Strategist will own and evolve RefugePoint���s online voice and social media presence.
This role will focus on growing our existing audiences and acquiring new audiences by using digital channels to reach, inform, and inspire them to engage, advocate, and give. This role will be responsible for crafting rich and compelling written, multimedia, and graphic design content to be used on our social media, website, and email marketing platforms to share our message, help raise money, and mobilize existing and new supporters.
This Job Might Be For You If:
You are good at planning, monitoring, and executing social media strategies and content development (text, image, blog, and video) which supports our organizational goals and strategy
You can develop long-term goals, strategies, tactics, and a budget for RefugePoint���s social media presence and ensure that content is consistent with established identity, branding, and voice
You have excellent verbal, writing, and interpersonal communications skills; strong attention to detail, ability to write and deliver work under deadlines, and commitment to high-quality standards
You have a strong sense of initiative and an outcomes-oriented mindset
You are flexible and can provide off-hour support during times of emerging news/crises
You are committed to diversity that values all individuals and respects differences in regards to race, ethnicity, age, gender identity/expression, sexual orientation, religion, disability, and socio-economic circumstance
You���re Good At:
Writing, editing, and designing impactful content
Crafting and implementing creative, multi-faceted social strategies for educating our audiences (including staff), live events, and media campaigns
Tracking and analyzing the success of social media and online engagement initiatives
Positioning RefugePoint as a thought leader on core social media channels
Actively managing communities to answer questions, provide information and ensure follower satisfaction and engage in conversations about relevant topics
Exercising judgment in breaking news and rapid response environments
Monitoring emerging trends and platforms across social and activities of other nonprofits to share best practices and optimize performance
Creating and implementing online advertising strategies
Generating email list and social media audience growth
You Have Experience With:
Social media, marketing, public relations, journalism, or related field (3+ years)
Producing social media content for professional social media profiles on Facebook, Instagram, Twitter, and LinkedIn, ideally for a nonprofit or advocacy organization
Effective and impactful digital storytelling
Managing social listening and monitoring and sharing insights
Working collaboratively with colleagues across departments, cultures, and functions in a dynamic environment
SEO, keyword research, WordPress, and Google Analytics
Experience using and evaluating emerging social media platforms and software, (like Buffer/Hootsuite)
Experience with graphic design and the Adobe Creative Suite of applications (bonus, not required)
Video and/or photo editing experience (bonus, not required)
The implementation of digital ad campaigns

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