Social Media Strategist (Fintech & Financial Services)

About Caliber

Caliber is a strategic marketing communications firm that helps companies tell their story and connect with key stakeholders. We partner with established industry leaders and rising entrepreneurial organizations within financial services, fintech, insurtech and proptech.

About The Role

Caliber is looking to hire a social media pro to join our team as a social media strategist. This person will play a key role in developing and executing on creative social media strategies, primarily B2B and via LinkedIn and X, and act as the critical connector between our public relations (PR) team and our clients. Experience with LinkedIn and X are required.

In this role, you will be responsible for nurturing a strong understanding of social media best practices and the nuances of our clients’ industries. You will also be charged with monitoring and measuring the impact of our clients’ social media efforts through reporting and analytics. The annual salary range for this position is $75,000 to $95,000 + bonuses + benefits.

Our team represents a talented and inclusive workforce. If you’re looking to work with a supportive team of communications pros who value flexing their creative muscles while producing excellent work (and having fun at the same time) – check us out! The right candidate will thrive in a mid-sized agency where they will be part of a growing team in a fast-paced and supportive work environment.

About The Responsibilities

Client Counsel & Analytics

• Account Management: Serving as the lead social media expert across a select group of Caliber clients, working with client leadership, within financial services, technology (fintech, insurtech, proptech), and professional services companies.
• Managing multiple projects and deadlines; executing against multiple tasks in an effective, organized manner, providing high-quality deliverables on or prior to deadlines; managing the logistics of and running multiple, defined client projects from concept to completion on time and within budget.
• Developing & executing social media strategies for clients, setting short- and long-term goals, and creating a common set of metrics to reflect on across clients and the team based on individual client goals.
• Collaborating with the entire Caliber team to ensure proper support for all Caliber clients.
• Supporting the measurement of social as well as PR and other digital analytics, and preparing regular reports/presentations for clients as needed.
• Being accessible and responsive to clients and colleagues.
• Crafting social content, calendars and on-the-fly content to support PR/media efforts for clients.
• Developing and maintaining an understanding of industry trends affecting clients and working across the senior account team to make appropriate social communication strategy recommendations.

Agency Guidance & Support

• Supporting and evolving our client retention efforts, as related to social in particular
• Supporting business development efforts related to scoping out social media projects and retainers with leadership team members
• Supporting Caliber’s social media efforts to further establish our voice and brand and leveraging our social platforms as tools to attract and retain clients and employees.
• Serving as an essential part of our growing team, contributing to the collaborative culture of communications experts we are cultivating.

About Our Ideal Candidate

• 3+ years minimum relevant experience in organic and paid B2B social media efforts using Linkedin & X
• Agency experience is highly desired
• Enthusiasm for fintech and financial services and their constant innovation and evolution
• Solutions-oriented with a ‘can do’ attitude
• Team player, supportive and considerate of others

When applying, please send a portfolio of your work and/or a link to your online portfolio. The position requires expertise in social media marketing, particularly on Linkedin and X.

Caliber is an Equal Opportunity Employer

Caliber Corporate Advisers is an Equal Opportunity Employer that is committed to diversity, equity, and inclusion in the workplace. Encompassing all our employment practices, we prohibit discrimination and harassment of any type, without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy, or any other characteristic protected by federal, state, or local laws. At Caliber, we are storytellers by craft and embrace each other’s unique stories by nature.