Social Media Strategist

AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications AARP The Magazine and AARP Bulletin.

AARP’s Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP’s reputation, drives engagement and member growth, and showcases AARP’s mission and value through one, integrated voice.

The Social Media Strategist role develops compelling social media strategies and campaigns that drive strategic social media and brand objectives and deliver measurable results. Develops and executes social content strategy for key AARP issue areas, with a focus on working closely with the Strategic Communications and Editorial teams. Collaborates with internal teams and agency partners to develop social media content and partners with the social media team colleagues on both engagement strategy and delivery of content onto AARP’s flagship social media platforms – including Facebook, Twitter, LinkedIn, Instagram, TikTok and Pinterest. Collaborates enterprise-wide to ensure growth in key social media metrics, in line with organizational goals.

Responsibilities

• Develop social media strategies and Provide strategic guidance on social media content tied to AARP issue areas and enterprise strategy priorities.
• Collaborate in the development of social media content and campaigns to engage prospects, members and influencers.
• Drive growth in key metrics, analyze content performance and provide strategic guidance to better engage communities.
• Maintain the AARP brand voice on established and emerging social platforms, and ensure social content aligns with AARP brand guidelines and standards.
• Manage day-to-day relationships with internal business unit(s), external partners, brand champions and influencers.
• Provide input on social messaging that effectively communicates and engages AARP’s communities across social platforms.
• Proactively engage with communities to foster positive experiences with AARP brand on social media platforms.

Qualifications

• Completion of a Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline (advanced degree preferred) and 8+ years of experience in developing and implementing social media strategies for a variety of clients at an agency or large complex organization. Previous social media management experience is required, including social content and community management. Paid media management is a plus. Previous experience working with journalists and/or editorial teams.
• Demonstrates a strong working knowledge of social communications platforms, blogs, mobile, user-generated sites, etc. Proven track record in applying new trends and emerging platforms to further a brand’s social media strategy.
• Demonstrates a strong ability to manage/implement social content strategy and engage/grow communities for multiple stakeholders and audiences, using data, analytics, and audience metrics to measure and drive growth.
• Exceptional written and verbal communication and presentation skills. Commitment to quality and accuracy – strong attention to detail.
• Demonstrates strong interpersonal skills (e.g. listening, negotiating, facilitating, managing conflict, flexibility) and possesses a strong client-service orientation and account management skills, along with the ability to foster solid business relationships.
• Exceptional ability to collaborate with stakeholders and move multiple projects forward in large, complex organizations. This also includes proven ability to manage multiple projects at once.
• Demonstrates an ability to thrive in creative environments and work cross-functionally with editorial, communications and programs teams.
• This is an in-office position and the ability to work effectively surrounded by moderate noise is required.
• AARP offers a flexible work schedule; currently Mondays and Fridays are designated telecommute days for non-essential AARP staff.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation And Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.