Social Media Manager – (Ukrainian/English Speakers)

Signpost is a digitally enabled responsive information service that supports and empowers populations in crisis, including asylum seekers, migrants, and people who have experienced violence. Our program equips people with information to understand their options so that they can make informed decisions about how to stay safe, get urgent care for acute problems, exercise their rights, and access services. It was developed by the IRC and Mercy Corps in 2015 to address asylum seekers’ and migrants’ pressing need for reliable information upon arrival to Greece, and is now active in 15 countries on 5 continents.

It meets communities on the digital platforms they already use and aims to deliver information that is contextualized to their specific needs and speaks to their lived realities. This approach draws on evidence that people are more likely to trust and act on information that is responsive to their needs, speaks to their lived realities, and that comes from “peers” rather than authority figures.

Signpost- Ukraine Crisis

IRC is launching its Signpost program in response to the Ukrainian refugee crisis in partnership with Google and existing volunteer-led initiatives. We plan to build a large ambitious program that spans Europe and empowers people displaced by the crisis in Ukraine with the most important information they need to navigate their next steps, and eventually rebuild their lives, with access to individual, person-to-person support along the way.

Position Summary

The Social Media Manager creates and oversees social media content, procedures and standards across social media channels with the objective of reaching people at scale with the information they need, on the platforms they already use. S/he is responsible for building, engaging and retaining an audience on social media and leads the implementation of targeted, context specific social media strategies including social media engagement and content optimization.

Major Responsibilities

● Establish clear, context specific social media strategies and standards and ensure staff are trained in and able to use them.

● Create, tweak and maintain social media SOPs and guidelines to ensure the project continuously shares accurate, timely and relevant information across its social media channels, including establishing processes to ensure that information content is continuously up to date and that new developments are captured in a timely manner.

● Research, define, create and update user-centric multimedia content for social media channels.

● Create, manage and update content calander.

● Manage and update social media tools ( Facebook pages, Facebook Buisiness Suit, Facebook Ad Manager, Page Manager and Instagram, etc).

● Provide critical information to the social media users, respond to their queries timely,

● Work closely with Editorial Manager in preparing and tailoring information content for deployment across social media channels.

● Work closely with Humanitarian Content and Social Media Advisor to ensure contents are following Signpost standards.

● Continuously monitor web and social media performance indicators, flag criticalities and propose improvements to the communication and marketing strategy.

● Analyze Signpost’s social media growth, engagement and audience behaviors using different analytical tools and keep teams updated.

● Work with Community Engagement Manager to refine social media approaches based on user feedback.

● Maintain close working relationship with Protection Advisors to ensure all editorial team protection concerns receive appropriate technical oversight and input.

● Define, implement, and monitor digital advertising campaigns.

● Maintain and develop cutting-edge knowledge of current global and local social media content best practice and make recommendations.

Requirements

● Bachelor’s degree in journalism, Multimedia, communications or equivalent combination of background and experience

● 3 years of experience in social media management, content management, tools, techniques.

● Fluency in Ukrainian, proficiency in English.

● Experience developing and implementing social media strategies for diverse audiences.

● Previous experience managing social media marketing campaigns in a non-profit organizations, media outlet, public relations firm, advertising agency or related.

● Previous experience on the audio-visual, photo, and graphic designing tools (Adobe Creative Clouds, Canva or other relevant tools)

● An eye for photography and perception of what makes an image or story resound with different audiences.

● Innate understanding of the digital landscape, social media platforms, tools and what makes digital content work.

● Solid experience analyzing data and audience behavior to inform content creation.

● Excellent interpersonal, oral and written communication skills; demonstrated ability to successfully work in a fast-paced environment.

● Experience in a humanitarian organization is a plus.