Social Media Coordinator (Volunteer)

PRINCIPAL RESPONSIBILITIES

• Develop a social media strategy and set goals to increase brand awareness and increase engagement
• Form key relationships with influencers across the social media platforms
• Collaborate with other teams, like marketing and sales to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor reader reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Understand the objectives of IWI, our target audience, and develop informative and engaging social media while also being mindful of search engine optimization (SEO) techniques
• Manage social media marketing campaigns and day-to-day activities including developing relevant content topics to reach IWI supporters
• Create, curate, and manage all published content

REQUIREMENTS

• Although not mandatory, bachelor’s degree in graphic design, digital marketing or communication and a minimum of 2- 3 years experience in web related marketing and development
• 2+ years experience, preferably within the NGO or charity sector
• Experience in managing advocacy and/or research projects relating to women’s rights would be considered an advantage o Be able to work efficiently with remotely based teams
• Passionate about women’s rights and gender equality
• Native/Bilingual in English
• Outstanding interpersonal skills- approachable, diplomatic and a good sense of humour
• Great attention to detail and ability to work within strict, often conflicting, deadlines
• A self-starter
• Able to provide a minimum commitment of 10 hours per week
• A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and supporters
• Strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
• Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual followers