The Middle East (ME) Social Media Coordinator is part of the Marketing Communications team, and is responsible for managing the firm’s social media strategy and channels. The role encompasses the following main areas: content creation and publishing, social media marketing process and impact creation, listening and analytics, training, and strategy development. Responsibilities: • Own the development of original social media content for each ME study or book launch • Work with internal design team (VCS) and external vendors on social media images and animated assets for each study • Schedule social media campaigns across ME channels; Coordinate with global teams and s+b channels ME for their respective channels • Syndicate and curate content; Be on the lookout for external news/trends that relate to our studies • Contribute to marketing plans • Validate each study’s social media strategy, content, and assets with authors • Attend events and conferences to live tweet • Coordinate closely with MarkComs/PR colleagues to disseminate media articles and opinion editorials • Post media interviews to YouTube and ME website, and promote across social channels • Maintain a social media editorial calendar for the ME • Create social media editorial and PR guidelines • Grow our network and followers base on Twitter and LinkedIn • Leverage staff advocacy platforms (i.e., Smarp) to facilitate internal social sharing • Leverage paid social media advertising: secure and monitor budgets, draft content, develop imaging, track performance real-time, and report on performance • Identify quality discussion groups per key topic; Work with authors to join and contribute • Plan for the dissemination of Arabic content; draft guidance and translation processes • Work with firm editors on articles for LinkedIn; encourage and support authors in posting them on their personal profiles • Leverage social media platforms(i.e., Salesforce Social Studio) to monitor online mentions of our brand and keep track of channel performance metrics • Measure effectiveness of campaigns, both quantitatively and qualitatively. Develop performance reports and present them to authors/stakeholders • Develop quarterly social media dashboards per practice, and identify gaps and opportunities • Develop and disseminate success stories and case studies to turn staff into advocates • Monitor website traffic incl. page views, and increase readership of our content • Fulfil ad-hoc reporting requests and in-depth analysis with recommendations for internal clients • Respond to clients and others who make contact via social media, and channel questions to authors as needed • Conduct social media workshops for staff incl. seniors • Train staff 1:1 on how to use social media • Grow the number of social media users among partners and principals • Ensure proper brand representation on the personal LinkedIn profiles of our staff; • Monitor personal accounts to spot gaps and opportunities; Share personalised recommendations • Develop specialized social media trainings for internal teams (i.e., recruiting) • Own the social media strategies in coordination with the MarkComs Senior Manager • Develop new tactics to strengthen our connections with target segments, including clients, alumni, media, influencers, and potential recruits • Work with internal teams to decide on new channels to leverage, and build related business cases – i.e., social networks (Facebook, Instagram), news aggregators or other sites (Reddit, SlideShare) • Be a point of contact on all social media related questions and suggestions • Maintain and improve social media policies and guidelines
Qualifications: • Work experience in social media or as an online editor at an agency or in a corporate environment for 2+ years • Strong communications, editorial and project management skills paired with the ability to learn new web-based tools quickly • Creative and persuasive thinker – ability to summarize/ interpret/ market the firm’s biggest ideas quickly to a large audience • Fluent English and Arabic speaker • Paid campaign management experience on Twitter and LinkedIn is preferred • Qualification in digital, marketing, social media and/or web is preferred
About the company
RecruitME are a specialized recruitment consultancy supplying top tier business support staff to Dubais leading multinational organizations. We carefully source, screen and select only the very best candidates to assist our clients in making easier recruitment decisions faster. Differentiating ourselves from standard recruitment agencies our consultants have been carefully chosen for their backgrounds in business support for leading multinational organizations. Having been both the client and the candidate previously, we have an insiders understanding of the recruitment process and our clients needs. What we do: Specializing in business support positions we can assist in introducing a small selection of experienced administration, finance and human resource candidates with the relevant experience to benefit your business. Our careful screening process ensures that we have met with and can give a concise overview of each candidates skills and current situation before you meet them. We pride ourselves on sending our clients only the very best available candidates in the market to ensure a simplified, hassle free and timely recruitment experience for all involved.
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