Social Media Consultant of the programme: «Consolidation of a network of NGOs specializing in labour migration within Russia,

CONTEXT

The multi-year Migration project implemented in Russia, Armenia, Kyrgyzstan and Uzbekistan was originally set up by Secours Catholique Caritas France on an experimental basis in 2016. Since then, in view of the relevance of the project to respond to ever-increasing needs in this area, the project has been renewed each year with the same objective, namely to promote and protect the rights of migrants and their families in the Russian Federation – the country of destination – and in the countries of departure, in accordance with international conventions and treaties. The Migration project aims three specific objectives:

– Active participation of migrants and their families in the protection of their rights, freedoms and interests

– Effective provision of legal aid to migrants through an efficient referral system

– Active and effective cooperation of actors and/or stakeholders influencing the situation of migrants in countries of departure and destination at national and international levels.

The Migration project involves a network of six partners:Caritas Armenia (Armenia), “Tong Jahoni” (Russia), “RCE-Resource Center for Elderly”, “Insan-Leilek”, “Community Integration” (Kyrgyzstan) and Barkaror Hayot (Uzbekistan)

For more information, visit the project website: migranty.org

CONTRACT DURATION

This is a full remote part-time consultant position for one year, with a possibility to extend the mission. Time required is estimated as 5 days/month. The mission will start on March 22, 2023 and conclude on March 21, 2024.

We are ideally seeking someone based in one of the four countries of implementation (Russia, Armenia, Uzbekistan and Kyrgyzstan), but are open to candidates based elsewhere if all other qualifications are met.

We are expecting the consultant to attend the annual project workshop with partners and other interested stakeholders (donors, government representatives) on project results and lessons learned. The annual project workshop is a 5 day-mission planed in Uzbekistan in late September or early October 2023. The mission-related expenditures, transportation, visas, meals, and other administrative costs will be reimbursed based on an invoice with actual expenditures justified by original bills according to SCCF policy.

MAIN OBJECTIVES

Under the overall responsibility of the Head of the Asia and Eastern Europe Department of the International Action and Advocacy Direction of the Secours Catholique – Caritas France, and having as referents the Project Officer for Armenia, Kyrgyzstan, Uzbekistan and Russia and the Migration project Coordinator of the Secours Catholique – Caritas France, the Social Media consultant will be in charge of:

• Developing personalized social media strategies and action plan for the next two years
• Developing partners’ social media knowledge-skills-tools

RESPONSIBILITES

Developing personalized social media strategies and action plan for the next two years

• Identifying the strengths and weaknesses of each partner
• Reviewing partners global goals and strategy taking into account the political environment in cooperation with the advocacy specialist
• Analysing the current and long-term needs of the different partners to develop their presence across multiple social media platform and reach more beneficiaries
• Supporting partners to design their social media strategy and action plan
• Setting measurable goals, monitoring performance and regular reporting in coordination with the monitoring and evaluation specialist of the Project

Developing partners’ social media knowledge-skills-tools

• Guiding partners in creating adapted content, which may include blogs, articles, campaigns, posts and multimedia content, and in using new tools (such as online graphic design tools, editorial planning etc.)
• Training partners to the latest social media trends and digital technologies, and to advertising mechanisms (sponsored campaigns), through the organization of online capacity building meetings
• Liaising with the fundraising and advocacy consultants of the Migration project to create an effective and relevant media strategy and for supporting partners in the creation of digital advocacy and awareness campaigns

REQUIRED QUALIFICATIONS

Prerequisites

• Only duly registered independent consultant or employee of a consulting firm may answer
• Health, medical evacuation, accident and personal liability insurance is required

Experience and skills

• A minimum of 5 year experience in communication, marketing, social media management, journalism
• Demonstrated experience as a Social media strategist or social media manager
• A broad communications skillset, including: strategy development, knowledge of platforms latest developments, campaign implementation and materials development
• An ability to identify target audience preferences and build content to meet them
• Good understanding of SEO and web traffic metrics
• Excellent knowledge of web design and publishing
• Strong written and verbal communication skills
• Excellent command of Russian (written / oral ) is required and a good command of English is desirable
• Excellent knowledge of the CIS region and well informed of current social media in Russia
• Thorough understanding of human rights sector and especially migration issues in CIS region would be an asset
• Self-directed and self-motivated, with a strong sense of appropriate processes to facilitate buy-in and consensus
• A team player, interpersonal skills