Netflix
Netflix is the world’s leading streaming entertainment service with 220 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Having launched in Korea in 2016, Netflix evolved from being a relatively unknown company in a brand new segment to becoming a successful mainstream player in entertainment and pop culture in the country. Globally and locally, our growth came in the wake of a sustained commitment to satisfying consumers, combining a great product experience with an ever-growing library of exclusive series and movies.
The Opportunity
Social Marketing at Netflix is on the pulse of conversation among our consumers – not just listening, but participating in and starting thoughtful, hilarious, exciting discussions with fans across platforms outside of Netflix. Though part of the larger marketing organization, this team’s work is to build love for the brand and titles by keeping Netflix members entertained even when they’re not watching.
As Social Marketing Lead, this person will lead the social marketing team in Korea which manages social media channels for two types of audiences, one for Korean audiences who love Netflix and Netflix content, and the other for K-content fans overseas who are keen to learn more about Korean culture and K-content. We look for the person to have an excellent judgment to balance between what’s good for business versus what audiences want to talk about. This person will be thinking through new ways to talk about Netflix content and larger cultural moments that shape conversation within our audience, owning the strategy for Netflix Social channels and managing a world-class team.
The Opportunity
Social Marketing at Netflix is on the pulse of conversation among our consumers – not just listening, but participating in and starting thoughtful, hilarious, exciting discussions with fans across platforms outside of Netflix. Though part of the larger marketing organization, this team’s work is to build love for the brand and titles by keeping Netflix members entertained even when they’re not watching.
As Social Marketing Lead, this person will lead the social marketing team in Korea which manages social media channels for two types of audiences, one for Korean audiences who love Netflix and Netflix content, and the other for K-content fans overseas who are keen to learn more about Korean culture and K-content. We look for the person to have an excellent judgment to balance between what’s good for business versus what audiences want to talk about. This person will be thinking through new ways to talk about Netflix content and larger cultural moments that shape conversation within our audience, owning the strategy for Netflix Social channels and managing a world-class team.
Responsibilities
- Create and execute long-term strategy and creativity to maximize the business impact through our social media channel by 1) driving conversation around our title, product and brand, and 2) growing the Netflix community with much relevance in Korea and outside of Korea, The remit of the role includes:
- Rooted in our business objectives, create and own the Netflix social media strategy based on the audiences we target in Korea and outside of Korea
- Build the Netflix long-term channel strategy & prioritization based on the audience strategy
- Enable creativity within Netflix and our partners to create broad relevance, brand love and consumer advocacy for Netflix
- Own the innovation & trend management, identifying new opportunities, building a strong relationship with established and new & emerging platforms
- Be the voice of our members & fans in the room, work with consumer insights to evolve our knowledge about the audiences
- Be a Social Media advocate & loud voice internally and externally with partners, talent and producers
- Work closely with the internal stakeholders in marketing & PR as well as content and others.
- As part of the Korea Marketing Leadership team help evolve and shape the overall Marketing strategy
- Manage a team of channel experts & own the social marketing budget
- Manage Netflix Korea’s owned social channels inclusive of Instagram, YouTube, Twitter, TikTok and The Swoon channels through keen communications with external partners (social agency and production companies)
Qualifications
- Minimum of 12 years of experience in the social, digital marketing team in an agency, start-up and Consumer Goods Product brands preferably entertainment, sports and gaming industries
- Has a proven track record in owning and managing an upscaled digital campaign (and/or integrated marketing campaign) that successfully created meaningful conversations on/offline
- Adept in using data to pull meaningful insights that will be the foundation for creative social campaigns
- Has an experience in digital media buying (ensuring successful planning, execution and optimization for key traffic KPIs via paid social)
- Has a good judgment on what will work (or be memey) in the digital space. You’re full of creative – and sometimes crazy – ideas that will make a breakthrough in the market.
- A team player who is able to engage and collaborate with internal teams at Netflix.
- Thrive in a quick paced culture with high tolerance for chance and the capacity to accomplish enormous amounts of work in a short timeline
- Most of all, in-depth love and passion for entertainment and Netflix
- Has respect and understanding for Netflix culture
- Fluency in English and Korean is required
To apply for this job please visit jobs.netflix.com.