SEO Specialist

IO Tech

We are looking for an SEO Specialist to join our Marketing team and help us build a strong online presence. SEO Specialist responsibilities include performing keyword research, optimizing our content and monitoring user engagement across our website. To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills. Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.ResponsibilitiesConduct keyword research using various tools (like Keyword Planner and Moz)Perform competitive analysis and identify gaps in our content or areas of improvement in our web designTrack important SEO metrics including organic traffic, conversion rates and time spent on pageUpdate older content and add effective calls to action (CTAs) to improve user engagementReport on performance metrics comparing them to our SEO goals and benchmarking dataOptimize pages for mobileImplement link building strategies and manage backlinks to build online authorityMonitor paid search campaignsFollow SEO trends and stay up-to-date with new tools and practices

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