Senior Social Media Officer, SBTi

This role is located within SBTi and will be hosted by CDP

CDP is an equal employment opportunity employer seeking diversity in qualified applicants for employment. We welcome you to inform us confidentially if you may require any special accommodation in order to participate fully in our recruitment process by sending a message to the recruiter connected to the role. They may be contacted directly by responding to any message you receive through our system after applying.

Who we are

About the Science Based Targets initiative

The Science Based Targets initiative (SBTi) is a global body enabling businesses and financial institutions to set ambitious emissions reductions targets in line with the latest climate science. It is focused on accelerating companies across the world to halve emissions before 2030 and achieve net-zero emissions before 2050.

The initiative is a collaboration between CDP, the United Nations Global Compact, World Resources Institute (WRI) and the World Wide Fund for Nature (WWF) and one of the We Mean Business Coalition commitments. The SBTi defines and promotes best practice in science-based target setting, offers resources and guidance to reduce barriers to adoption, and independently assesses and approves organizations’ targets. www.sciencebasedtargets.org @sciencetargets.

About CDP

At CDP, we are on a mission to solve our planet’s biggest environmental challenges: climate change, water scarcity and deforestation. We believe you can’t manage what you don’t measure – so we run the world’s largest environmental disclosure system. For the past two decades, our team has worked tirelessly to create a thriving economy that works for people and planet in the long term – we accomplish this by engaging the global actors who wield the greatest influence in driving environmental change: companies, cities, governments, and the capital markets.

CDP’s cascading global impact is powered by our tight-knit team of smart, savvy, curious and committed individuals, who share a common passion for creating a sustainable future. It is our people who make our work possible. And we provide our people with a working environment that empowers each individual to reach their full potential: one that is committed to equity; one that provides equal access for growth and development; and one that supports each individual throughout the full employee life cycle.

About the role

To succeed in this role, you will need the ability to manage online communities
and deliver campaigns (particularly on LinkedIn and Twitter) leveraging a range of engaging content, approaches and tools, the ability to communicate complex technical information and data clearly and impactfully, and excellent planning, organization and time-management skills.

Who you are

• Must be currently eligible to work in the United States of America or Canada without company sponsorship
• Ability to manage social media channels, content and campaigns within a busy media, communications, or marketing department
• Ability to develop, monitor and evaluate high-profile integrated social media strategies that have helped achieve organizational objectives
• Ability to grow and maintain strong supporter bases or networks across a range of social media channels
• Ability to generate high levels of engagement with followers – particularly on
  Twitter and LinkedIn
• Adept at developing/commissioning creative and compelling multimedia content, including videos, graphics, lives, etc.
• Ability to create engaging moments on social media such as takeovers, live Q&As,
  etc.
• Ability to develop relationships with key social influencers
• Facility to assist with the development of best practices, ways of working, processes, and systems for social media work
• Ability to translate complex information and data into compelling social content
• Possess a solid understanding of the social media landscape and ongoing developments within it
• Political acumen and the ability to spot and manage potential reputational risks
• Developed communication, presentation, and content development skills

Your day-to-day

• Co-develop and implement the SBTi’s social media strategy to support the overarching communications and business strategies
• Lead, manage and grow the SBTi’s social media channels (currently LinkedIn, Twitter and YouTube) to drive continued growth in the uptake of science-based targets, grow the SBTi’s profile, project our expertise and protect and enhance our reputation
• Moderate social media channels by responding to posts and developing discussions
• Ensure delivery of a proactive and relevant social media plan, with high levels of daily Twitter activity and daily LinkedIn posts
• Build and maintain a vibrant community, ensuring high levels of engagement and
  responsiveness with users
• Explore new channels and creative approaches to engage new audiences
• Leverage the SBTi brand, expertise, knowledge and data to create engaging content that informs, supports and encourages our audiences about our work and the value of setting science-based targets
• Establish a distinctive voice and style that is commensurate to our ambition and
  reputation
• Develop, implement and evaluate social media campaigns in support of specific SBTi projects, services and launches and aligned to wider communications activities and business priorities
• Conduct paid social campaigns in support of the above
• Leverage analytics data to measure impact, learn and improve
• Maintain productive relationships with colleagues in social media roles at key partner organizations

Please note that we do not conduct phone screens and utilize screening questions in each of our processes. You will receive the questions via email shortly after applying and they will be due at 5:00 pm ET on the recruitment closing date. Please send your answers in a PDF or Microsoft Word document in your reply to this message.

The perks

• Generous PTO. Tackling the world’s biggest environmental challenges is no easy feat – we offer a generous 20 days of annual leave to keep our employees energized.
• Paid holidays. We recognize 15 paid holidays, including winter break, and pay homage to our diversity by offering one additional floating holiday of your choice for religious or cultural celebrations, per year.
• Health and wellness. We strive to ensure the health and wellbeing of our staff –employees receive excellent health, dental and vision benefits and paid sick leave.
• Learning and career growth. We are committed to the growth and development of each individual team member. We offer continuous learning opportunities and training for personal development.
• Future planning: We know it is important to plan for the future. We provide our employees with both a non-contributory 401K, and an optional additional contributory 401K. We also offer life insurance.
• Commuter benefits: We know commuting can be a pain – we offer commuter benefits and a Citi Bike membership to employees to make life a little easier.
• Fun. We take our work seriously, but we don’t take ourselves (too) seriously. We regularly take time out for fun and festivities, from all-staff retreats, to happy hours, to summer outings and an end-of-year holiday celebration!
• Sabbaticals: Employees are eligible for sabbaticals once they have worked for three continuous years at CDP NA.