Senior SEO Associate, Education

At RV Education (EDU), we inspire and empower people to improve their life trajectory through education. We are focused on serving the adult learner and helping them discover both the right career fit and the best education option to meet their needs. Our platform consists of more than 40 trusted brands that see more than 90 million annual unique visitors, all looking for information to help them make better decisions about their online college experience

Being a Senior SEO Associate means doing all the things you have always wanted to do, but never had the time or resources to do at your previous job. It means working alongside an expert Editorial team, advanced Engineers, and a world-class Design team to create a robust SEO strategy to drive brand visibility for a diverse set of websites. SEO strategy at Red Ventures moves fast, so you will have a data science and analytics team fully dedicated to creating SEO products and tools that give you access to more data and better insights, meaning you spend less time on SEMrush and more time making decisions that impact the business.

Note: This role is open to remote work on the East Coast or in-person work in Charlotte, NC.

What Youll Do:

• Deliver organic growth strategies for our major assets to deliver new business value. Establish resources needed to execute our plans. Monitors projects from beginning to completion.
• Constantly staying abreast of new SEO technologies, concepts and best practices. Own the technical implementation and optimization of our sites so they are leveraged to the fullest and create necessary requirements.
• Implement Content/On-Page SEO, and Technical SEO strategy, collaborating with world-class Editorial, UX, and creative teams.
• Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams.
• Test, innovate, and build custom solutions with our world-class digital marketing, content, and engineering talent.
• Leverage proprietary in-house marketing tools to inform strategic decisions with data.
• Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L.
• Keep our sites and pages technically optimized for mobile users and search performance – including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.

Who Were Looking For:

• 3-5 years of experience in Search Engine Optimization and analysis
• Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills
• Strong diagnostic and prioritization skills.
• Mastery of technical-SEO fundamentals (page markup & schemas, URL structures, site crawl performance, server vs. client-side rendering, caching & CDNs, etc).
• Extremely self-motivated, self-disciplined, and comfortable taking ownership of projects.
• Strong data analytics skills; able to pull & manipulate multiple datasets to inform strategy with data.
• Must be comfortable measuring, interpreting, and making decisions based on large volumes of marketing performance data.
• Familiar with a number of SEO suites and tools including: STAT, Moz, SEMRush, Ahrefs, Majestic, Botify, and Screaming Frog.
• Experience (or willingness) working in the weeds with data using tools such as Microsoft Excel, Google Analytics, Data Studio, Tableau, Google Cloud Projects/Big Query, Google Search Console, SQL, and other common reporting platforms.
• Comfortable with basic HTML for on-page SEO tactics.
• Able to communicate with Engineering teams for Technical SEO fixes.
• Comfortable working with business leaders in forecasting, competitive analysis, and business modeling.
• Find out why Red Ventures ranks above the rest https://inspired.redventures.com/inside-rv-life-as-a-red-ventures-seo-pro/

Who We Are:

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person’s merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].

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