Senior Product Marketing Manager

This is a full-time position based in Germany or Poland. Our headquarters are in Berlin and we support a hybrid home office/in person approach to work.

The web was created by scientists and for scientists, to foster scientific collaboration and drive progress for a better world. Join our team to take the web back to its roots and achieve that original mission. Our mission is to connect the world of science and make research open to all.

Over 20 million scientists use ResearchGate to build their online identity, discover relevant research, and advance their science. They are tackling the most important problems of the world today – from climate change to global pandemics.

Objective of the Role

We are looking for a Senior B2B Product Marketing Manager to join our newly formed Product Marketing team at ResearchGate. As one of the first Product Marketers at ResearchGate, you will have ample opportunities to make your mark and shape how Product Marketing is done here. For this reason, we are looking for someone with previous experience as a product marketer for a B2B company who can hit the ground running. For those who are builders and go-getters, this is the opportunity for you.

As our B2B PMM, you will be tasked with helping our Commercial team develop a deep understanding of the market and customers, grow the existing customer base, and drive new business through a relentless focus on understanding the customer and then communicating the right product value to them.

Responsibilities

• Champion customer-centric thinking and bring customer, market, and competitive insights to the team. You’ll conduct customer interviews, build buyer personas, and develop market segmentations that improve the effectiveness of the whole team.
• Translate the products and features we launch to the target market, through product positioning and communication, driving adoption and usage by our customer base.
• Work cross-functionally with our product, sales, and marketing teams to develop and execute the go-to-market plan and act as the bridge between our product and sales/marketing teams:
• Provide customer and market insights to the product team that informs product development and shapes product value.
• Partner with Sales Strategy to map out the industry landscape and build account valuation methodologies.
• Support the sales team with the Sales Playbook, translating how our product provides customer value.
• Partner with the marketing team on all marketing activation efforts including acquisition messaging and funnel optimization.

Requirements

• B2B marketing experience (ideally for SaaS products/solutions): You have previous experience as a marketer or product marketer in a B2B company
• Customer/market insights expertise: You’ve had experience uncovering deep customer and market knowledge that shapes planning and strategy.
• Positioning and messaging expertise: You’re able to apply customer and market understanding to position a product effectively and communicate customer value.
• Cross-functional project management experience: You are adept at working with multiple functions and leading projects from start to finish.
• Strategic thinking abilities: You ask the right questions and have an ability to sift through lots of data and noise to draw clear conclusions and action points.
• Communication skills: You can simplify, provide clarity, and influence others around you.
• Proactiveness: Self-starter, independent thinker, and ability to navigate ambiguity.
• Ability to speak and write fluent English.

Environment

You’ll be working in a dynamic company culture with the chance to individually shape your professional development and growth. Enjoy an energetic and international team who are passionate about changing science for the better.

Our hiring process is uncomplicated: you’ll be interviewed by the people you’ll be working with.

We’re located at the heart of Berlin, one of the most exciting cities in the world and a place where people from all walks of life feel welcome.

We are a digital-first organisation and support mobile and flexible working.