Senior Manager, Direct Marketing (12 months leave cover) – UK

Position Description

Location: UK – possibility for remote/flexible work
Position Status : Full -time
Duration: leave cover – up to 12 months duration
Salary level: circa range 45K-55K
Closing date: Please apply with CV and cover letter before December 18th

Candidates must hold independant right to work in UK at time of application.

About Mercy Corps

Mercy Corps is a leading global organisation powered by the belief that a better world is possible. In conflict, in disaster, in hardship, in more than 40 countries around the world, we partner to put bold solutions into action — helping people triumph over adversity and build stronger communities from within. Now, and for the future.

The Role

We are looking for an aspiring, self-motivated, and target-driven fundraiser to play a key role in our ambitious and passionate Development Team.

Reporting to the Director of Fundraising in Europe, the Senior Individual Giving Manager will oversee, lead and deliver Mercy Corps Europe’s individual giving programme – including online and offline fundraising and legacy. They will manage multichannel and synced campaigns including all acquisition, retention and emergency campaigns, with the primary goal of building a sustainable base of unrestricted financial support for Mercy Corps. They will ensure superior donor care, and bring forth creative ways of engaging with donors based on their interests and giving trends, allowing Mercy Corps to stand apart from its peers.

Essential Job Responsibilities

STRATEGY

• Lead and deliver a synchronised online and offline fundraising strategy within Europe – which includes acquisition and retention and emergency campaigns – ensuring alignment and coordination with the U.S. Marketing Team and the wider Development Team.
• Manage the Emergency Appeal plan for on and offline fundraising and be responsible for its implementation, ensuring information is disseminated and all responsibilities understood.
• Utilise data-driven marketing tactics to develop new, creative ways and approaches that motivate donors and supporters to engage with Mercy Corps and increase individual giving.
• Work with the Fundraising Operations Team to provide consistent analysis of trends in Mercy Corps’ donor base to inform strategy and decision making.
• Stay ahead of trends and development in the charitable sector, remaining abreast of innovations in approaches to individual giving.
• Input into Mercy Corps Europe’s wider fundraising and communications strategies.

FUNDRAISING

• Prepare the annual campaign and appeals schedule in line with strategy and budget, in coordination with the wider team.
• Plan and oversee all aspects of the offline retention and acquisition programmes (including donor welcome, cash appeal cycle, newsletters and acquisition),
• Be responsible for timely, effective and coordinated responses to worldwide events using effective appeal strategies to maximise income generation potential.
• Oversee all aspects of the online programme including acquisition, retention and stewardship activities, currently including email, social media and pay per click (PPC).
• Ensure the information across various Giving Platforms is up to date.
• Ensure all fundraising materials are of the highest quality and in keeping with Mercy Corps’ brand, aims and objectives.
• Represent MCE to a wide range of external stakeholders, including marketing agencies, external suppliers and other partners in a professional manner to maintain effective relationships.

BUDGETING AND REPORTING

• Prepare the annual budget and income projections, for approval by the Director of Development.
• Manage the invoicing process for offline and online to ensure spend remains within budget.
• Present regular reports (min. monthly) on offline and online campaign performance to the Director of Development, providing analysis of results and making recommendations for improvements.
• Provide the Director of Development with quarterly forecasts.

TEAM MANAGEMENT

• Line management of the Senior Digital Fundraising Officer (Online) and Supporter Fundraising and Engagement Officer (Offline).
• Support team members to manage their work plans and workloads to maintain team wellbeing and performance, providing information, tools and other resources to improve performance and reach objectives.
• Promote accountability, communicate expectations and provide constructive feedback via one to ones and regular performance reviews.
• Supervise, hire and orient new team members as necessary.

COMPLIANCE AND DATA PROTECTION

• Ensure the confidentiality and security of donors’ personal information at all times. Take initiative in maintaining a high level of sensitivity and empathy when dealing with donors, colleagues and information relating to beneficiaries.
• In conjunction with the Fundraising Operations Team, ensure that all offline fundraising activities are legal and adhere to industry best practice.
• Input into the departmental fundraising Record of Processing Activities (RoPA) and risk register.

Supervisory Responsibility

• Senior Digital Fundraising Officer
• Supporter Fundraising and Engagement Officer

Organisational Learning

• As part of our commitment to organisational learning and in support of our understanding that learning organisations are more effective, efficient and relevant to the communities they serve, we expect all team members to commit 5% of their time to learning activities that benefit Mercy Corps as well as themselves.

Accountability to Beneficiaries

• Mercy Corps team members are expected to support all efforts toward accountability, specifically
  to our beneficiaries and to international standards guiding international relief and development work, while actively engaging beneficiary communities as equal partners in the design, monitoring and evaluation of our field projects.

Knowledge and Experience

• Significant experience in offline and online fundraising (may be weighted in either direction but must have skillset to manage both).
• Demonstrable leadership and management skills – able to set and prioritise goals, targets and workload for themselves and others
• A demonstrable track record of managing and delivering income generation from high performing direct marketing campaigns across online and offline channels and experience of delivering effective stewardship journeys.
• Strong budget management – developing and monitoring budgets and comfortable making projections.
• Significant experience of running results, analysis and decision-making based on findings.
• Knowledge of using CRM databases, Raisers Edge would be advantageous.
• Working knowledge of UK charity law and data protection, Institute of Fundraising best practice and HMRC Gift Aid regulations.

Success Factors

• Passion for Mercy Corps’ mission
• High level of motivation, creativeness and professionalism.
• Collaborative attitude and ability to work in partnership with others to deliver objectives.
• Excellent communication skills (both written and verbal).
• Detail-oriented multi-tasker, with excellent organisational skills.
• Able to build and maintain effective internal and external relationships.
• The ability to work under pressure, to tight deadlines, and across multiple projects
• Proactive and solutions-based attitude.
• An exposure to and interest in international development issues is important, along with a demonstrable understanding of fundraising priorities for international non-profits based in the UK..

MCE team members represent the agency both during and outside work hours and when deployed in a field posting or on a short term assignment or trip to country offices. Team members are expected to conduct themselves in a professional manner and respect local laws, customs and MC’s policies, procedures, and values at all times and in all Mercy Corps locations.

Fostering a diverse and open workplace is an important part of Mercy Corps’ vision. Mercy Corps is an Equal Opportunity Employer regardless of background. We are committed to creating an inclusive environment.

Ongoing Learning

In support of our belief that learning organizations are more effective, efficient and relevant to the communities we serve, we empower all team members to dedicate 5% of their time to learning activities that further their personal and/or professional growth and development

Diversity, Equity & Inclusion

Achieving our mission begins with how we build our team and work together. Through our commitment to enriching our organization with people of different origins, beliefs, backgrounds, and ways of thinking, we are better able to leverage the collective power of our teams and solve the world’s most complex challenges. We strive for a culture of trust and respect, where everyone contributes their perspectives and authentic selves, reaches their potential as individuals and teams, and collaborates to do the best work of their lives.

We recognize that diversity and inclusion is a journey, and we are committed to learning, listening and evolving to become more diverse, equitable and inclusive than we are today.

Equal Employment Opportunity

Mercy Corps is an equal opportunity employer that does not tolerate discrimination on any basis. We actively seek out diverse backgrounds, perspectives, and skills so that we can be collectively stronger and have sustained global impact.

We are committed to providing an environment of respect and psychological safety where equal employment opportunities are available to all. We do not engage in or tolerate discrimination on the basis of race, color, gender identity, gender expression, religion, age, sexual orientation, national or ethnic origin, disability (including HIV/AIDS status), marital status, military veteran status or any other protected group in the locations where we work.

Safeguarding & Ethics

Mercy Corps is committed to ensuring that all individuals we come into contact with through our work, whether team members, community members, program participants or others, are treated with respect and dignity. We are committed to the core principles regarding prevention of sexual exploitation and abuse laid out by the UN Secretary General and IASC and have signed on to the Interagency Misconduct Disclosure Scheme. We will not tolerate child abuse, sexual exploitation, abuse, or harassment by or of our team members. As part of our commitment to a safe and inclusive work environment, team members are expected to conduct themselves in a professional manner, respect local laws and customs, and to adhere to Mercy Corps Code of Conduct Policies and values at all times. Team members are required to complete mandatory Code of Conduct elearning courses upon hire and on an annual basis.

As a safeguarding measure, Mercy Corps screens all potential US-Based employees. This is done following the conclusion of recruitment and prior to assuming full employment.

Our screening process is designed to be transparent and completed in partnership with new Team Members. You will have the opportunity to disclose any prior convictions at the conclusion of the recruitment process before the check is initiated. We ask that you do not disclose any prior convictions in your application materials or during the recruitment process.